World Barista Championship (WBC) MilanWorld Barista Championship

The World Barista Championship (WBC) in Milan is a world-leading competitive coffee event. It serves as a global hub for the HORECA and foodservice industries, providing an unparalleled platform for innovation, networking, and showcasing the latest trends in the hospitality sector.

The WBC Milan is dedicated to promoting coffee excellence and advancing the barista profession. Competitors demonstrate their expertise in crafting innovative espresso-based beverages across espresso, milk, and signature drink categories.

Additionally, the event offers a wide range of coffee-related services and support, including coffee quality certification, roasting training, and barista certification. Exhibitors at WBC Milan can gain insights into market dynamics, network with industry professionals, and explore new business opportunities to expand their operations.

Concurrently, WBC Milan hosts various coffee-related activities and competitions, such as barista contests and coffee tasting events, attracting coffee professionals and enthusiasts from around the globe. The event also features technical seminars, new product launches, and industry forums, providing exhibitors and attendees with valuable business opportunities and industry insights.