World of Coffee EuropeWorld of Coffee

World of Coffee will make its debut in Belgium, hosted at Brussels Expo. This marks not only the exhibition's first time in Belgium but also a milestone year for the industry in 2026.

As the de facto capital of the European Union, Brussels boasts a highly international location with direct flights to over 200 global cities and high-speed rail connections to major European hubs. Home to more than 2,500 international organizations, it serves as a vital nexus for diplomacy, trade, and cross-border exchange, offering an ideal business and networking environment for coffee professionals worldwide.

Yannis Apostolopoulos, CEO of the Specialty Coffee Association (SCA), stated that Brussels' global connectivity will further amplify the exhibition's impact in fostering trade, collaboration, and value creation within the industry.

As part of the SCA's annual World of Coffee trade show, the event will feature the Roasting Village, SCA Lecture Series, workshops, an expanded exhibition space, the Best New Product and Coffee Design Awards, a rich calendar of community and networking events, the SCA Community Lounge, and more.

At World of Coffee, exhibitors can showcase their latest coffee products and equipment, including coffee beans, espresso machines, grinders, and brewing accessories. Additionally, the exhibition offers a wide range of coffee-related services and support, such as coffee quality certification, roasting training, and barista certification programs.

World of Coffee is expected to attract thousands of coffee professionals from across Europe and around the globe. During the event, Brussels will serve as a key nexus connecting global coffee inspiration, commerce, and culture.