Korea International Tea Culture & Industry Exhibition (K-TEA EXPO)K-TEA EXPO

The Korea International Tea Culture & Industry Exhibition (K-TEA EXPO) is a premier trade show dedicated to tea and tea craftsmanship, aiming to expand the value of emerging tea culture and the tea industry while propelling Korean tea onto the global stage.

Rooted in Korea's rich tea traditions, the expo strives to establish a new cultural icon for tea, positioning itself as a comprehensive tea entertainment and lifestyle exhibition. Beyond the domestic market, it connects with tea enthusiasts worldwide, offering a diverse program that appeals to all generations and allows visitors to see, taste, and experience the physical and mental wellness benefits of tea.

Breaking the constraints of traditional single-session exhibitions, K-TEA EXPO adopts a differentiated positioning: the first half of the year focuses on "Tea Culture Heritage & International Exchange," while the second half emphasizes "Tea Industry Innovation & Business Matchmaking." This strategy achieves comprehensive coverage across the entire tea industry chain.

Looking ahead, K-TEA EXPO aims to further solidify its role as a "Hub for Asian Tea Culture Exchange." The exhibition will introduce a dedicated "Tea, Health & Medical" zone to explore tea applications in health supplements and aesthetic medicine, continuously injecting innovative vitality into the sector. For international tea enterprises planning to enter the Korean market, or professionals tracking global tea consumption trends, this event is an indispensable annual benchmark.

Juzhan Exhibition Services has successfully organized numerous high-quality enterprises to participate! K-TEA EXPO is not only an annual milestone for Korea's tea industry but has also become a vital hub for tea culture and trade across Asia and the globe.