Spring Canton Fair, Phase IIICanton Fair

The Spring Canton Fair, launched in the spring of 1957, is held twice annually—in spring and autumn—in Guangzhou. It is currently China’s longest-running, highest-level, largest-scale, most comprehensive international trade event, offering the broadest range of product categories, attracting the greatest number of overseas buyers, and delivering the best transaction outcomes. The fair is jointly organized by the Ministry of Commerce of the People’s Republic of China, the People’s Government of Guangdong Province, the China Foreign Trade Center, import‑export chambers of commerce and associations, and various trade delegations. The Canton Fair comprises 48 trade delegations, with tens of thousands of reputable and well‑capitalized enterprises participating, including foreign trade companies, manufacturing firms, research institutes, foreign‑invested or wholly foreign‑owned enterprises, and private businesses.

The Spring Canton Fair features flexible and diversified trading mechanisms, primarily focused on export but also engaging in import activities, while facilitating various forms of economic and technological cooperation and exchanges. At the most recent edition, the fair covered a total area of 850,000 square meters, hosted 42,659 exhibiting enterprises, and attracted 692,013 visitors, including 192,013 overseas buyers, alongside related services such as commodity inspection, insurance, transportation, advertising, and consulting.

During the Spring Canton Fair, numerous large‑scale forums are also held, including the International Market Forum, the Brand Meets the Future Forum, the Brand Marketing and Design Forum, and the Consumer‑Centric Technology Forum. Delegates from around the world gather in Guangzhou to exchange market insights and strengthen mutual ties.