Shenzhen International Toy & Trendy Play Exhibition (TOY EDU CHINA)TOY EDU CHINA

The Shenzhen International Toy & Trendy Play Exhibition (TOY EDU CHINA) will be held concurrently with the International Baby Stroller & Maternal/Child Products (Shenzhen) Exhibition and the International Licensing & Derivatives (Shenzhen) Exhibition (collectively known as the "Shenzhen Toy Expo"). The synergistic operation of these three exhibitions will stimulate market dynamics and provide brands with a strategic advantage for global expansion.

To align with market trends and as part of a comprehensive brand revitalization, the Shenzhen International Toy & Trendy Play Exhibition (TOY EDU CHINA) will introduce a brand-new "Trendy Play Pavilion," dedicated to showcasing the vitality and potential of this niche sector.

China's mainland trendy toy retail market is projected to reach RMB 110.1 billion by 2026, with a CAGR of 24%. Statista analysts forecast that the number of paying consumers for trendy toys will expand to 40 million by 2025 and further reach 49 million by 2030. Additionally, the average monthly consumer spending on trendy toys has surged in recent years and is expected to continue climbing through 2030.

To deeply tap into the potential of this emerging sector and attract more professional buyers, the revamped Shenzhen International Toy & Trendy Play Exhibition (TOY EDU CHINA) will carefully curate a dedicated exhibition platform for trendy and collectible toys targeting consumers aged 14 and above. Located in Halls 14 and 16, the "Trendy Play Pavilion" will gather a diverse range of trendy toys from exhibitors across various fields, including artist toys, blind boxes, scale figures, ball-jointed dolls (BJDs), and cotton dolls.

Notably, as China gradually expands its visa-free entry policy to include more countries, the Shenzhen International Toy & Trendy Play Exhibition (TOY EDU CHINA) will leverage its extensive product categories to attract numerous international industry professionals. To further tap into the increasingly vital Southeast Asian market, the organizers have invited buyer delegations from key toy markets in Indonesia, Malaysia, Myanmar, Thailand, and Vietnam to visit and source products.