Shenzhen International Toy & Education Products Exhibition (TOY EDU CHINA) is held concurrently with the International Baby Stroller & Maternity & Childcare Products (Shenzhen) Exhibition and the International Licensing & Derivative Products (Shenzhen) Exhibition (collectively known as the "Shenzhen Toy Show"). The three exhibitions work together to create a synergistic effect, reviving the market and providing an advantageous platform for brands looking to expand overseas. (The content of this article belongs exclusively to JuZhan, and unauthorized forwarding is prohibited.)

As the largest professional toy exhibition in China, it has been a powerful driving force for industry development over the years, receiving recognition and support from the industry. The Shenzhen Toy Show successfully attracted over 1,400 exhibitors and 70,836 professional visitors, showcasing a wealth of new products, highlighting industry trends, and offering a rich variety of activities such as innovative technology exchanges, contributing to the recovery of the industry.

Each year, there are many industry conferences at the Shenzhen Toy Show that have strong themes and clear directions, providing an efficient platform for toy elites to discuss industry issues and future development trends. The organizers of the Shenzhen International Toy & Education Products Exhibition (TOY EDU CHINA) will launch forums on various themes, including the sustainable development of the industry, the trend of building block and trendy toys, TikTok e-commerce/cross-border e-commerce marketing, early childhood education, licensing, etc., gathering industry elites to discuss development strategies.

Chinese toy products continue to improve in quality, especially with the endorsement of major brand IPs, which has won the favor of many foreign consumers. Chinese brands are further expanding their presence in the international market, presenting new opportunities for growth. The Shenzhen International Toy & Education Products Exhibition (TOY EDU CHINA) will seize this momentum, continuing to provide a broad platform and abundant business opportunities for the industry, injecting fresh vitality into the development of the industry.