Melbourne International Coffee Expo (MICE)MICE

The Melbourne International Coffee Expo (MICE) is the largest and most popular coffee exhibition in the Southern Hemisphere. Established in 2012, it has become a must-attend event for everyone in the coffee industry, providing networking opportunities and creating genuine business prospects for café owners, roasters, equipment manufacturers, and service providers.

The previous edition of MICE covered a total exhibition area of 20,000 square meters, featuring 385 exhibitors from China, Chinese Taipei, Vietnam, Thailand, Indonesia, South Korea, Japan, Singapore, New Zealand, Dubai, Germany, the United States, and other regions, attracting 26,000 attendees.

MICE attracts professionals worldwide, including coffee manufacturers, suppliers, baristas, café owners, and related enterprises. Exhibitors can showcase their latest coffee products and services, exchange experiences, and build connections with industry peers.

As a leading outbound exhibition service provider, JZ Exhibition has earned client trust through precise market positioning and high-quality services, empowering businesses to expand globally. MICE offers abundant networking opportunities and will host the World Barista Championship and the World Brewers Cup, showcasing Melbourne's coffee culture to the world.