
Melbourne International Coffee Expo (MICE)MICE
Melbourne International Coffee Expo (MICE) Profile
The Melbourne International Coffee Expo (MICE) is the largest and most popular coffee exhibition in the Southern Hemisphere. Established in 2012, it has become a must-attend event for everyone in the coffee industry, providing networking opportunities and creating genuine business prospects for café owners, roasters, equipment manufacturers, and service providers.
The previous edition of MICE covered a total exhibition area of 20,000 square meters, featuring 385 exhibitors from China, Chinese Taipei, Vietnam, Thailand, Indonesia, South Korea, Japan, Singapore, New Zealand, Dubai, Germany, the United States, and other regions, attracting 26,000 attendees.
MICE attracts professionals worldwide, including coffee manufacturers, suppliers, baristas, café owners, and related enterprises. Exhibitors can showcase their latest coffee products and services, exchange experiences, and build connections with industry peers.
As a leading outbound exhibition service provider, JZ Exhibition has earned client trust through precise market positioning and high-quality services, empowering businesses to expand globally. MICE offers abundant networking opportunities and will host the World Barista Championship and the World Brewers Cup, showcasing Melbourne's coffee culture to the world.
Exhibitor List
Melbourne International Coffee Expo (MICE) Product Range
Coffee: Coffee, tea & beverages, bakery products, whole & roasted beans, chocolate & desserts, ice cream & gelato, raw materials
Coffee Equipment: Siphon brewers, manual brewers, pour-over drippers, filter papers, ice cream coffee equipment, other coffee accessories
Coffee Processing & Production Equipment: Capsule coffee machines, modified coffee machines, various other coffee machines, hullers, sorting/screening machines, grinders, water purification systems
Melbourne International Coffee Expo (MICE) Booth Sales

Melbourne International Coffee Expo (MICE) Ticket Sales

Melbourne International Coffee Expo (MICE) Venue
Melbourne International Coffee Expo (MICE)Community
Melbourne International Coffee Expo (MICE) Booth price

Standard booth Configuration

Blank booth Configuration
Melbourne International Coffee Expo (MICE) Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition



















