Hangzhou Influencer Brand & E-commerce Expo(NTE) is the first exhibition in China to incorporate live streaming sales by hosts into the exhibition site; it is also a trade fair for brand MCNs, KOLs, community group buying, and host industries; it is also a preferred choice for many industry insiders to expand their markets. It integrates high-quality new e-commerce channels in Hangzhou to create a live streaming e-commerce ecosystem, helping enterprises to explore multi-channel marketing.

"Global e-commerce looks at China, and Chinese e-commerce looks at Hangzhou." The city of e-commerce is located in Zhejiang, which is also one of the earliest and fastest-developing regions for domestic e-commerce. It is also one of the fastest-growing regions for online retail. Yiwu City, Hangzhou Yuhang District, and Xiaoshan District rank among the top three in Zhejiang Province in terms of online retail.

The Hangzhou International Influencer Brand Fair & E-commerce Sourcing Conference (NTE) will be held in Hangzhou this time, taking advantage of the unique industry advantages of the "city of e-commerce", and has also received support from major provincial and municipal commerce departments across the country.