Hangzhou International Cross-border E-commerce Fair – Hangzhou Cross-border Fair

The Exhibition Value of the Hangzhou International Cross‑Border E‑Commerce Fair

• An Annual Benchmark for China’s Cross‑Border E‑Commerce Capital and a Renowned National Industry Event: Initiated by the Hangzhou Municipal Bureau of Commerce and supported by the Zhejiang Provincial Department of Commerce and the Hangzhou Municipal People’s Government, the Hangzhou International Cross‑Border E‑Commerce Fair (referred to as the Hangzhou Cross‑Border Fair) is co‑organized by Expansion Group, Hangzhou Daily, Metropolis Express, Haiquan Network, and the Cross‑Border Hundred‑Person Association. It serves as the core showcase platform for Hangzhou’s identity as the “Cross‑Border E‑Commerce Capital.” In 2025, the fair will span 70,000 square meters, attracting a cumulative total of 116,000 visitors for procurement and business negotiations, resulting in 33,000 preliminary foreign trade purchase agreements and 25,000 intentions for cross‑border e‑commerce service collaborations. The event has become a vital platform for Chinese enterprises seeking to expand into overseas markets and a leading indicator for the national cross‑border e‑commerce industry.
• A One‑Stop Platform Covering the Entire Industry Chain for Product Selection and Resource Matching: The fair features four major thematic zones—cross‑border import/export brand and manufacturer pavilions, cross‑border platform zones, cross‑border service provider areas, and special zones dedicated to comprehensive pilot zones, industrial parks, government initiatives, and cluster regions. In 2025, the exhibition lineup will include 39 cross‑border e‑commerce platforms, 150 service providers, 1,000 source factories from key industrial clusters, 100 universities, and 100 recruiting enterprises, with over 500 Zhejiang‑based companies and nearly 200 Hangzhou‑based firms. Exhibits cover dozens of product categories, including automotive and motorcycle parts, 3C electronics, home appliances, hardware products, apparel, pet supplies, beauty and personal care items, and more. From source factories to platform services, from talent development to ecosystem building, exhibitors can achieve end‑to‑end integration—from product display and brand exposure to commercial negotiations—within a single venue.
• Precise Connections with Core Buyers and Industry Resources Across China and Globally: In 2025, the fair is expected to draw 116,000 attendees for procurement and business discussions, generating 33,000 preliminary foreign trade purchase commitments, 25,000 intentions for cross‑border e‑commerce service partnerships, and 12,000 expressions of interest in platform onboarding, with an estimated 160 million online impressions. Onsite, industry-leading platforms such as Amazon, Walmart, Alibaba.com, AliExpress, eBay, Shopee, Lazada, and Coupang will be present. Additionally, Yandex Market—the first Asia‑Pacific merchant service center of the Russian e‑commerce giant—and eight other projects, including South Korea’s Coupang, have announced their entry into Hangzhou. Exhibitors will have direct access to some of the world’s most influential cross‑border e‑commerce sellers, platform buyers, and service provider teams.
• Unique Strategic Value for Chinese Enterprises: A Catalyst for Brand Globalization and Product Selection: Hangzhou has established a complete cross‑border e‑commerce ecosystem—“platform + seller + service provider = successful business.” Leading platforms such as Alibaba.com, AliExpress, and SHEIN have taken root here, while thousands of small and medium‑sized sellers leverage Hangzhou’s robust logistics, payment, and operational support systems to reach global markets. The fair hosts specialized product‑selection events that seamlessly connect sellers and buyers, helping traditional industries transform and tap into international markets. In 2025, some participating foreign‑trade enterprises have already secured orders worth millions of yuan from prospective clients, while others have identified over 1,000 potential customers.
• A Vanguard for Technological Innovation and Industry Trends: AI‑driven cross‑border e‑commerce has emerged as a central theme at the fair. Alibaba.com unveiled its “AI Business Assistant,” Qunhe Technology showcased its “Kujiale E‑Commerce Studio” 3D AI design tool, and YunChuangShou AI introduced a multilingual video translation solution, enabling the creation of promotional videos in over 200 languages for as little as two yuan per minute. From AI‑powered design and intelligent product selection to multilingual video marketing, digital innovations continue to push the boundaries of efficiency in cross‑border e‑commerce. Concurrently, the fair hosts themed events such as the New Era Cross‑Border E‑Commerce Summit and the Global Cross‑Border E‑Commerce Trends Forum.
• Deep Integration of High‑End Forums and Industry Resources: During the fair, events such as the Amazon Industrial Belt Globalization Forum and the Cross‑Border E‑Commerce Talent Matchmaking Session will take place. Qiu Sheng, Vice President of Amazon China, stated that the company will remain firmly rooted in Hangzhou, promoting deep integration between industrial belts and cross‑border e‑commerce, while leveraging Amazon’s Asia‑Pacific Seller Training Center to strengthen talent development. Jian Zhiyun, founder of J&P Group, emphasized efforts to transform compliance—from tax and product regulations to broader brand‑level adherence—into a stepping stone rather than an obstacle on the path to global expansion.
• Hangzhou’s Geographical and Industrial Advantages: As a pioneering city in China’s cross‑border e‑commerce comprehensive pilot program, Hangzhou has witnessed a staggering 1,266‑fold increase in cross‑border e‑commerce import/export value over the past decade, growing from less than RMB 120 million to RMB 151.995 billion. Today, there are 1,586 cross‑border e‑commerce enterprises with annual transaction volumes exceeding RMB 20 million. Held at either the Hangzhou Convention & Exhibition Center or the Hangzhou International Expo Center, the fair capitalizes on Hangzhou’s strategic position as a national cross‑border e‑commerce hub, providing exhibitors with a powerful platform to connect with both domestic and international markets.