The Shanghai Modern Agricultural Brand Product Expo (ABE, abbreviated as Agri-Brand Expo) implements the national brand strategy requirements, focusing on the trends of branding, marketization, and internationalization. It highlights the theme of natural and healthy consumption. Aligning with international standards, it promotes the transformation of agricultural products into healthy foods, enhances brand reputation, enriches brand culture, and expands the market share of participating brands in the Yangtze River Delta urban agglomeration. (The content of this article is owned by Juzhan, unauthorized forwarding is prohibited)

Target audience for the Shanghai International Modern Agricultural Brand Product Exhibition ABE includes domestic and foreign agricultural enterprises, world's top 500 agricultural enterprises, key national agricultural leading enterprises; national brand agricultural product distributors, agents, importers, downstream distributors, specialized institutions; gift group buying companies, terminal network sellers, online stores, etc.; various supermarkets and large-scale malls, etc.

The Shanghai International Modern Agricultural Brand Product Exhibition ABE aims to deeply explore and jointly develop unparalleled branded agricultural products and natural healthy foods that gain consumer market recognition. The exhibition has carefully designed multiple concurrent activities to deeply integrate resources, creating an excellent platform for in-depth exchanges between industry, government departments, and industry associations.