China Hangzhou International Model Culture Festival - Hangzhou Model FestivalHEC

The China Hangzhou International Model Culture Festival - Hangzhou Model Festival (HEC) marks the strategic expansion of the HEC China International Model Expo from Beijing to Hangzhou, presenting a grand carnival of model culture that seamlessly integrates technology, art, and passion.

As one of the world's largest comprehensive model exhibitions and a leading industry benchmark in China, this edition of HEC features two dedicated halls: the Static Model Hall and the Dynamic Model & Event Competition Hall.

With its debut in Hangzhou, the event transcends its traditional role as a niche professional platform, evolving into a public celebration. Both veteran model enthusiasts and first-time newcomers can experience the fascinating charm of the miniature world amidst the fusion of Jiangnan's artistic heritage and contemporary model culture.

Centered around three core pillars: "Exhibition + Competition + Interactive Play", HEC spans over 20,000 sqm of exhibition space and 10,000 sqm of interactive zones, delivering a comprehensive, multi-dimensional model experience tailored to diverse participant needs.

More than just an annual gathering for hobbyists, it is a nationwide cultural celebration. Whether you are a tech enthusiast captivated by mechanical aesthetics, a craftsperson passionate about artistic creation, or a general audience curious about model culture, HEC guarantees a unique and delightful experience for everyone.