The Guizhou Guiyang International Wine Fair (Guizhou International Alcoholic Beverages Expo, abbreviated as Guizhou Wine Fair) is a large-scale international renowned wine professional exhibition jointly hosted by the Chinese Ministry of Commerce and the People's Government of Guizhou Province, approved by the State Council of the People's Republic of China. Its aim is to promote the Chinese wine industry to the world and integrate the world's wine industry into China, promoting mutual cooperation and exchange between the world's wine industries.

This exhibition has become an important platform for trade and investment exchanges in the global wine industry and the entire wine industry chain. Since 2015, it has been consecutively rated as one of the top ten brand exhibitions in China, ranking first among professional exhibitions. It was the only international wine professional exhibition in China that had passed the UFI certification of the International Exhibition Industry Association (UFI) before 2018. Each session attracts important guests such as Chinese national leaders, political figures from various countries, representatives of domestic and international wine industry associations, important production and marketing enterprises, and domestic and international wine buyers and distributors.

The Guizhou Guiyang International Wine Fair - Guizhou Wine Fair includes international wine pavilions, Chinese wine pavilions, domestic and foreign wine comprehensive pavilions, core areas of domestic white liquor, the core area of sauce liquor, the entire industrial chain related to wine, and series pavilions such as "wine + culture, tourism, internet, finance", and the International Wine Carnival activity area and comprehensive exhibition area. There are 3,635 participating companies, among which nearly 1,000 are overseas exhibitors. According to incomplete statistics, transactions during the exhibition period amounted to RMB 3.432 billion.

The theme of the Guizhou Guiyang International Wine Fair - Guizhou Wine Fair is "Gathering Global Wines, Promoting Investment and Trade". Various activities have been innovative and impressive, setting new records in multiple data. Most of the participating merchants gave positive feedback on their participation, and some exhibitors reported that the participation effect exceeded their expectations.

The Guizhou Guiyang International Wine Fair - Guizhou Wine Fair has given birth to a large number of other distinctive wine products, such as Guizhou Flower Wine, Panzhou People's Small Wine, Renhuai Blueberry Liqueur, Huishui Black Glutinous Rice Wine, Dejiang Tianma Wine, Huaxi Eucommia Wine, and the ancient Anan tea wine from Qiandongnan, Xingren Yiren Wine, etc., which have grown and strengthened like bamboo shoots after a spring rain. (The content of this article is owned by Juzhan Network, and unauthorized forwarding is prohibited.)

The exhibition highlights the concept of the sauce liquor production area represented by Maotai. The Maotai booth showcases a comprehensive brand display, which is the most prominent manifestation of the wine fair's alignment with branding and internationalization. Brands such as Xi Jiu, Wangzi Jiu, Yingbin Jiu, and local well-known brands such as Dong Jiu, Jinsha, Zhen Jiu, Guizhou Zun, Qing Jiu, An Jiu, Ya Xi, etc., also received full display and promotion.

Through the Guizhou Guiyang International Wine Fair - Guizhou Wine Fair, many domestic and foreign merchants have seized new development opportunities by using wine as a medium, making friends through wine, recruiting investment through wine, and cooperating through wine. This will transform the relationship between the domestic and international wine industries from "market competition" to "competition and cooperation, cooperation and win-win", which is both a challenge and an opportunity for the development of the national and global wine industries.