Shenzhen South China International Beauty Expo - South China Beauty Fair (South China Beauty Expo) is committed to integrating the concept of "consumption + technology + fashion" into the beauty industry, creating a grand event for the beauty industry that combines innovative beauty brands, health technology, production supply chain, product design, trade, etc. From concept to application, from products to brands, connecting the value chain of the consumer industry, building a beauty daily chemical consumption ecosystem, and opening up new imaginations for the future of beauty.

Positioned as "opening up a new era of beauty in the Greater Bay Area", the Shenzhen South China International Beauty Expo - South China Beauty Fair (South China Beauty Expo) targets the development needs of new generation consumer groups, high-tech new retail channels, and manufacturing enterprises, making a grand appearance.

The Shenzhen South China International Beauty Expo - South China Beauty Fair (South China Beauty Expo) had an exhibition area of 22,500 square meters at its last exhibition, with 418 high-quality exhibitors participating, covering daily cosmetics, professional lines, professional hairdressing, and international brands, as well as the beauty supply chain sector. The number of visitors reached 20,000 people who came to explore business opportunities, including domestic and foreign wholesale agents, cross-border e-commerce, social e-commerce, retail terminals, owners of beauty salons, manufacturers, etc., to conduct trade negotiations with exhibitors.

A premium trade platform integrating beauty, healthy lifestyle, and supporting supply chain, helping to create a new economic ecosystem for the beauty industry in the Greater Bay Area! The Shenzhen South China International Beauty Expo - South China Beauty Fair (South China Beauty Expo) focuses on international trends, high-tech and design trends, as well as the new demands of young consumers. It sets up special zones around hot topics such as Z-generation, new retail, consumption upgrade, and cross-border IP, including smart beauty new retail, e-commerce E-Beauty, trend space, emerging brand zone, and beauty IP zone.