27 th
Yangtze River Delta Food and Beverage Channel Innovation ExhibitionFCIE
1 / 1
Annual
2.0万㎡
Area
600
Exhibitor
30k
Attendee
Exhibitor List ¥50 Ticket ¥30
Open: 162days
Photos
1.8w Views
Industry:Beverages
Organizer:
Hefei Xinqu Exhibition & Convention Co., Ltd.
Yangtze River Delta Food and Beverage Channel Innovation Exhibition Profile
The national strategy for the integrated development of the Yangtze River Delta continues to deepen, unleashing the full potential of regional consumption upgrades. As a core pillar of everyday consumer spending, the food and beverage industry is now poised for unprecedented opportunities—driven by channel restructuring, brand upgrading, and synergistic production–sales integration. To break down barriers across the entire food and beverage value chain in the Yangtze River Delta, consolidate high‑quality supplier resources, connect with omnichannel buyers, and help companies attract investment efficiently, expand their brands beyond existing circles, and deepen market penetration, FCIE·2026 Yangtze River Delta Food & Beverage Channel Innovation Exhibition (Hefei) has been officially scheduled for November 2026 at the Hefei Binhu International Convention and Exhibition Center.
With the core mission of “Connecting Quality Supply, Empowering Channel Innovation, and Revitalizing Regional Consumption,” and the central theme of “Channel Innovation: Pooling Strengths for Win‑Win Outcomes,” this exhibition leverages Hefei’s strategic hub position, radiates throughout the Yangtze River Delta, and spans China’s nationwide commercial network. It will bring together brand showcases, new‑product launches, business negotiations, channel matchmaking, and industry exchanges into a premier professional event for the food and beverage sector. The organizing committee cordially invites your company to participate, seize the vast opportunities presented by a trillion‑yuan consumer market, and jointly build a new ecosystem of high‑quality industry growth.
Exhibition Basic Information
Exhibition Name: FCIE·2026 Yangtze River Delta Food & Beverage Channel Innovation Exhibition (Hefei)
Exhibition Name: FCIE·2026 Yangtze River Delta Food & Beverage Channel Innovation Exhibition
Exhibition Setup Period: November 25–26, 2026
Exhibition Duration: November 27–29, 2026
Exhibition Venue: Hefei Binhu International Convention and Exhibition Center
Organizer: Hefei Xinqu Exhibition Co., Ltd.
Exhibition Scale: Planned exhibition area of 20,000 m², featuring over 800 standard booths; expected to attract more than 600 exhibiting companies and over 30,000 professional visitors, including at least 60% channel partners and 25% procurement buyers.
Exhibition Positioning: The preferred platform for end-to-end channel connectivity in the Yangtze River Delta, the central hub for new‑product sourcing in Eastern China, and a benchmark event for industry resource integration. Focused on channel transformation, it creates an integrated platform combining exhibitions, forums, channel matchmaking, and new‑product launches, helping enterprises seamlessly connect the “brand–distributor–retailer–consumer” value chain.
Exhibition Background and Core Value
Exhibition Background
The Yangtze River Delta region—comprising Shanghai, Jiangsu, Zhejiang, and Anhui—is one of China’s most economically dynamic and consumption‑driven areas. Its food and beverage industry has surpassed a trillion‑yuan scale, gathering more than 30% of the nation’s food and beverage manufacturers and over 40% of its premium channel partners, making it a strategic cornerstone for national brand deployment. Today, the industry stands at a critical juncture of channel transformation: traditional offline channels are undergoing iterative upgrades, while emerging formats such as livestream e‑commerce, community group buying, and private‑domain traffic are rapidly gaining traction. The alignment and innovation between brands and channels have become key competitive differentiators for capturing market share.
Meanwhile, the Yangtze River Delta is witnessing a pronounced trend toward consumption upgrading, with growing consumer demand for healthy, high‑quality, and distinctive food and beverage products. At the same time, channel partners increasingly seek access to premium supply, creating a pressing need for precise supply‑demand matching—a persistent pain point in the industry. To address these challenges, foster high‑quality industry collaboration, and link premium supply with robust demand, this exhibition has been organized to establish a professional platform that connects brands, channels, and service providers, thereby driving sustainable industry growth.
Core Value
This exhibition zeroes in on the industry’s most pressing pain points, forging deep ties with six major distribution channels—traditional retail, supermarket chains, e‑commerce livestreams, community group buying, specialized catering channels, and gift‑oriented group purchases—to achieve precise vendor‑buyer matching, seamless product‑market alignment, and mutual empowerment between brands and channels. Leveraging the Yangtze River Delta’s massive consumer base, well‑developed commercial infrastructure, dense distributor network, and strong purchasing power, the event offers exhibitors a one‑stop customer‑acquisition solution, complemented by authoritative industry endorsements, comprehensive regional exposure, personalized procurement matchmaking, and dedicated brand‑promotion sessions—delivering true value through “one participation, coverage of Eastern China, year‑round sales.”
Exhibition Advantages
By choosing Hefei as the venue, this exhibition capitalizes on the Yangtze River Delta’s central geographic advantages, combined with Anhui’s unique industrial and transportation strengths, providing robust support for both successful execution and exhibitor success. Key advantages include:
Geographic Advantage: As a sub‑center of the Yangtze River Delta metropolitan cluster, Hefei sits at the geographical nexus of Shanghai, Jiangsu, Zhejiang, and Anhui, within a three‑hour travel radius of major cities like Shanghai, Nanjing, Hangzhou, and Wuhan. With a population of 400 million, it serves as a strategic hub for food and beverage brands seeking to expand into Eastern China and nationwide markets.
Industrial Foundation Advantage: The Yangtze River Delta boasts a rich heritage in the food and beverage sector, with Anhui home to leading enterprises such as Gujing Gongjiu, Yingjia Gongjiu, Kouzijiao, Three Squirrels, Qiaqia Foods, Zhenxin Foods, Lejinji Foods, and Tongfu Group, alongside numerous small and medium‑sized specialty firms, forming a complete industrial value chain and offering abundant exhibitor resources and industry support.
Channel Resource Advantage: Anhui and the broader Yangtze River Delta feature a sophisticated channel system, encompassing provincial, municipal, and county‑level distributors, agents, and wholesalers, while also integrating well‑known supermarket and restaurant chains such as Hema, Yonghui, RT-Mart, Suguo, Laoxiang Chicken, and Mixue Ice Cream. Emerging channels—including livestream e‑commerce and community group buying—are thriving, providing exhibitors with diverse options for channel matchmaking.
Policy Support Advantage: Both Hefei and other cities across the Yangtze River Delta place great emphasis on developing the food and beverage industry, introducing multiple supportive policies to bolster exhibition economies and industrial synergy. This event will benefit from policy backing by local commerce bureaus and industry associations, facilitating effective investor attraction, audience outreach, and event implementation.
Team Expertise Advantage: A seasoned team with over a decade of experience in the food and beverage and exhibition industries brings deep industry knowledge and proven expertise in managing large‑scale events, ensuring professional support throughout the exhibition’s planning, execution, and post‑event services, thus safeguarding both quality and tangible outcomes.
Transportation Convenience Advantage: Hefei is served by Hefei Xinqiao International Airport, Hefei Railway Station, Hefei South Station, and Hefei West Station, with high‑speed rail and air links connecting directly to major cities nationwide. The Binhu International Convention and Exhibition Center is conveniently located near subway lines and expressways, ensuring easy access for exhibitors and visitors alike.
Exhibition Highlights
Efficient Channel Matchmaking: Addressing key challenges in investor attraction, the exhibition will extend targeted invitations to over 10,000 premium channel partners across the Yangtze River Delta and beyond, including provincial, municipal, and county‑level distributors, agents, and wholesalers. In coordination with major supermarket and restaurant chains such as Hema, Yonghui, RT-Mart, Suguo, Laoxiang Chicken, and Mixue Ice Cream, the event will organize on‑site direct procurement teams, collect supply‑demand information in advance, and host “one‑on‑one supply‑demand matchmaking sessions” to efficiently align exhibitor and buyer needs, reducing customer‑acquisition costs and boosting investment efficiency.
Empowering innovation to solve industry challenges: The Yangtze River Delta Food and Beverage Channel Innovation Conference will bring together industry experts, leading channel partners, and senior executives from benchmark companies to share practical insights. Focusing on key topics such as “transformation of traditional channels, deployment of emerging channels, integration of online and offline operations, and digital upgrading of channels,” the event will provide enterprises with actionable channel‑innovation strategies. It will also analyze regional market trends, shifts in channel dynamics, and evolving consumer demands, offering valuable guidance for strategic decision‑making.
Driving efficient transaction conversion and enhancing exhibition effectiveness: A dedicated zone for launching channel‑specific bestsellers will enable companies to debut new products, gauge market response, and boost brand visibility. Channel‑investment signing ceremonies will facilitate concentrated contract negotiations and high‑impact exposure, amplifying brand influence. Complementary initiatives such as “Regional Production‑Area Promotion Sessions” and “Brand Presentation Forums” will offer diverse platforms for showcasing and promoting products, maximizing transaction‑conversion efficiency.
Fostering regional industrial synergy and invigorating local markets: A planned “Yangtze River Delta Specialty Production‑Area Pavilion” will spotlight geographical indication products, time‑honored brands, and regionally distinctive food and beverage offerings from Shanghai, Jiangsu, Zhejiang, and Anhui, thereby advancing coordinated industrial development across the region. In collaboration with trade associations and industrial parks throughout the Yangtze River Delta, the event will organize corporate group exhibitions and visitor‑group tours, helping local brands expand beyond their home regions and reach national audiences, while attracting high‑quality external brands to enter the Yangtze River Delta market.
Comprehensive omnichannel promotion to elevate brand influence: The organizing committee has invested in a full‑cycle, closed‑loop marketing matrix that integrates online and offline channels, delivering an estimated cumulative brand exposure exceeding 50 million impressions. This multi‑dimensional outreach strategy provides exhibitors with extensive visibility opportunities, rapidly boosting regional brand awareness.
Professional services to optimize the exhibition experience: A dedicated exhibitor‑service team offers end‑to‑end, one‑on‑one support—from booth reservation and setup guidance to document submission, on‑site coordination, and post‑event follow‑up. Comprehensive facility upgrades ensure seamless logistics, installation, accommodation, and catering services. A consultation desk is available to promptly address any questions or concerns from exhibitors and visitors, enhancing both the exhibiting and visiting experiences.
A Multi‑Dimensional Marketing System
To maximize exhibitor exposure and the overall impact of the event, the organizing committee has established an integrated, full‑cycle marketing framework that spans all channels and stages, achieving comprehensive industry coverage and highly targeted outreach:
Online precision targeting: Partnering with mainstream platforms and industry‑specific authoritative media, the campaign simultaneously reaches users across Douyin, Kuaishou, Video Accounts, Xiaohongshu, Baidu, Toutiao, and other major traffic hubs. Ongoing updates on exhibition news, exclusive interviews with exhibitors, previews of new products, and special offers for buyers are disseminated through tailored information feeds, private‑domain community outreach, and personalized direct messages, precisely engaging high‑intent professional buyers in the Yangtze River Delta region.
Offline intensive promotion across all settings: Outdoor advertisements, street banners, posters, elevator ads, and promotional leaflets are deployed at nationwide specialized trade shows, food‑industry parks, liquor‑trade clusters, large grocery wholesale markets, major highways, core commercial districts, and supermarket buildings. Covering over 100 key distribution centers for food and beverages across the Yangtze River Delta, this offline effort reaches more than one million industry professionals, significantly elevating the event’s industry recognition and credibility.
Authoritative industry endorsements: Collaborating with liquor, food, and catering industry associations, as well as distributor alliances across the Yangtze River Delta, the event issues official participation notices and group‑visit invitations. Leading enterprises, seasoned experts, and prominent channel figures are invited to participate deeply, reinforcing the event’s professionalism and authority while attracting high‑quality buyers and top brands to join.
Pre‑event warm‑up and audience cultivation: Starting from the moment the exhibition launches, phased promotional campaigns are rolled out monthly—featuring brand showcases, procurement‑demand announcements, pre‑registration incentives, and sneak peeks of concurrent activities—to sustain momentum and lay a solid foundation for successful on‑site transactions.
A Professional Audience‑Invitation Plan
The organizing committee regards professional audience invitation as a cornerstone of the event, assembling a dedicated invitation team to conduct one‑on‑one phone outreach, match buyers with suitable exhibitors, organize group visits, and maintain closed‑loop follow‑up. Free shuttle buses and star‑rated hotel accommodations are provided for group attendees, ensuring that all on‑site participants are qualified buyers with purchasing power, collaborative intent, and decision‑making authority, thus fully safeguarding exhibitor‑driven business outcomes.
Key Target Audiences
Channel partners: Distributors, agents, wholesalers, retailers, and franchise managers of food and beverage products across the Yangtze River Delta and nationwide;
Procurement decision‑makers: Managers responsible for purchasing at supermarkets (such as Hema, Yonghui, RT-Mart, Suguo), fresh‑produce markets, restaurant chains (e.g., Laoxiangji, Mixue Ice Cream), hotels, bars, KTVs, airport and high‑speed rail convenience stores, and campus supermarkets;
E‑commerce and new‑media professionals: Heads of livestreaming e‑commerce agencies, influencer streamers, MCN firms, and representatives from major e‑commerce platforms (Taobao, JD.com, Pinduoduo, Douyin, Kuaishou, etc.), as well as leaders of community‑group buying platforms and founders of social‑commerce ventures;
Industry service providers: Leaders of packaging design firms, supply‑chain enterprises, cold‑chain logistics companies, marketing agencies, financial service institutions, and testing laboratories;
Industry insiders: Founders and brand executives of food and beverage companies, channel directors, product developers, industry experts, media reporters, and officials from relevant trade associations;
Other stakeholders: Government officials, heads of food‑industry parks, and representatives from investment institutions.
Exclusive Invitation Measures
Targeted organization of professional procurement groups comprising distributors from over 200 provincial and municipal alliances, industry associations, and purchasing collectives, providing unified transportation and on‑site coordination;
Advance collection of exhibitor product information and investment needs, followed by one‑on‑one matching with prospective buyers, including pre‑meeting consultations and on‑site negotiations;
Establishment of a dedicated pre‑registration channel for professional attendees, offering viewing perks, accommodation subsidies, and one‑on‑one business‑matching services to increase attendance and conversion rates.
Exhibition Activities (Diverse and Rich, Supporting Supply‑Demand Matching and Brand Promotion)
This year’s exhibition centers on “channel innovation, supply‑demand alignment, and trend analysis,” featuring multiple high‑profile, high‑value professional events designed to empower exhibitors free of charge, expand industry networks, and help them stay ahead of market trends. Specific activities include:
Core Summit Events
The Yangtze River Delta Food and Beverage Channel Innovation Conference (proposed)
Date: Morning of November 27 (9:30–12:00)
Content: Inviting leaders of liquor and food industry associations, heads of leading enterprises, top channel partners, and industry experts to share insights and engage in discussions around themes such as “Breaking Barriers in the Era of Channel Transformation,” “Operational Logic and Practical Techniques for Emerging Channels,” “Interpretation of Consumption Trends in the Yangtze River Delta Food and Beverage Sector,” and “Strategies for Precise Brand‑Channel Alignment.” The event aims to build a robust platform for industry dialogue, helping enterprises navigate the evolving landscape of channel innovation.
Yangtze River Delta Distributor Channel Profitability Model and Empowerment Conference (proposed)
Invites industry leaders to share solutions to distributors’ operational pain points and new models for channel profitability, helping distributors enhance their operational capabilities while building a bridge between exhibiting companies and high‑quality distributors.
Key Networking Activities
One‑on‑One Supply‑Demand Matchmaking Sessions
Time: November 27–28 (10:00–16:00 daily)
Content: Prioritize the collection of supply‑demand information from exhibiting companies (suppliers) and professional visitors (buyers and channel partners), conduct precise matching, schedule one‑on‑one meetings, and provide an efficient platform for both sides to reduce communication costs and improve transaction conversion rates. Dedicated matchmaking areas will be set up, staffed with dedicated personnel to ensure smooth interactions.
Private Closed‑Door Negotiations for Production‑Sales Alignment: Invite select exhibiting companies and key buyers to engage in confidential, high‑impact closed‑door discussions, fostering large‑value order commitments.
Brand Promotion Activities
Hot‑Product Launch Zone: During the exhibition, establish a dedicated zone for launching standout products, inviting exhibitors to showcase their latest offerings through live demonstrations, detailed presentations, and tastings, highlighting product features and advantages to attract channel partners and buyers, thereby accelerating market penetration of new products.
Brand Presentation Sessions: Provide exhibiting companies with opportunities to present their brand philosophies, product portfolios, and investment‑attraction strategies, enhancing brand awareness and influence to draw in high‑quality channel partners.
Channel Investment Signing Ceremony: On the afternoon of the second day of the exhibition, host a centralized signing event, inviting exhibitors, channel partners, and buyers to sign agreements on site, achieving concentrated exposure to amplify brand impact while creating a favorable environment for attracting investment.
Regional Industry Events
1. Yangtze River Delta Specialty Production Region Promotion Event (proposed)
Time: Morning of November 28
Content: Collaborate with municipal chambers of commerce and industrial parks across Shanghai, Jiangsu, Zhejiang, and Anhui to organize regional specialty food and beverage enterprises for production‑region promotions, showcasing local industrial strengths and signature products, driving coordinated regional industrial development, and supporting homegrown brands in expanding beyond their local markets.
Supporting Activities
Annual Awards Ceremony for Outstanding Brands and Best‑Selling Products in the Industry
Time: November 28
Content: Host the Yangtze River Delta Food and Beverage Industry Awards Ceremony, recognizing “Outstanding Exhibiting Company of the Year,” “Innovative Channel Partner of the Year,” “Signature Product of the Year,” and other accolades to elevate corporate brand reputation.
Professional Visitor Salon: Invite leading channel partners and buyers to participate in salon‑style exchanges, sharing insights on channel operations and procurement needs, providing exhibitors with targeted feedback to refine their offerings.
Product Tasting and Experience Activities: Set up dedicated tasting and sampling zones within the food and beverage exhibition halls, allowing attendees to directly experience product quality, boost product appeal, and help channel partners and buyers quickly familiarize themselves with the offerings.
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Exhibitor List
2023 Yangtze River Delta Food and Beverage Channel Innovation ExhibitionOnline Exhibitor Directory
Exhibitor: 143
$50
贵州
贵州省仁怀市业大家大酒业有限公司
Booth No： Legal Person: 王蓉 Capital: 3000 Star Up: 2021-07-29 Region: 中国
山西
山西汾老大酒业有限公司Shanxi Fenlaoda Liquor Industry Co., Ltd.
Booth No： Legal Person: 韩建功 Capital: 300 Star Up: 2014-02-25 Region: 中国
上海
上海佐恩酒业有限公司
Booth No： Legal Person: 刘江涛 Capital: 100 Star Up: 2015-12-01 Region: 中国
习水
习水县习窖酒业销售有限公司Xishui County Xijiao Liquor Industry Sales Co., Ltd.
Booth No： Legal Person: 李世春 Capital: 200 Star Up: 2011-03-17 Region: 中国
贵州
贵州好友黔酒业有限公司Guizhou Haoyouqian Liquor Industry Co., Ltd.
Booth No： Legal Person: 龙女 Capital: 1000 Star Up: 2022-12-13 Region: 中国
Yangtze River Delta Food and Beverage Channel Innovation Exhibition Product Range
Global Premium Spirits Showcase: Domestic premium spirits section: featuring baijiu, huangjiu, brewed cooking wine, wine, health-enhancing liquors (including liqueurs), and estate wines (both wine and fruit wines), among others; International premium spirits section: showcasing wine, brandy, whisky, vodka, rum, gin, sake, tequila, and more; Fashionable beverage section: including beer, cocktails, fruit-based liqueurs, and other trendy drinks
Full-Chain Industry Showcase: Displays of renowned domestic and international brewing equipment: bringing together cutting-edge solutions across the entire value chain—production, fermentation, bottling, packaging, and beyond; Comprehensive spirits technology and equipment zone: encompassing raw-material handling, processing machinery, filling and bottling lines, filtration systems, quality‑testing instruments, storage solutions, packaging equipment, as well as environmental‑friendly technologies and water‑treatment systems
Spirits Raw Materials and Auxiliary Supplies Zone: Accessories and utensils for spirits production; Spirit Culture Exhibition Area
Spirits‑Related Services and Support Zone: Includes spirit‑related education and training, investment institutions, e‑commerce platform providers, and wholesale/retail distributors and channel partners (All content herein is copyrighted by Juzhan. Reproduction without permission is prohibited.)
Yangtze River Delta Food and Beverage Channel Innovation Exhibition Booth Sales
Manager Chen
Yangtze River Delta Food and Beverage Channel Innovation Exhibition Ticket Sales
Mr. Han
Yangtze River Delta Food and Beverage Channel Innovation Exhibition Venue
Hefei Binhu International Convention and Exhibition Center
Address: No. 3899 Jinxiu Avenue, Hefei City
Yangtze River Delta Food and Beverage Channel Innovation ExhibitionCommunity
青州齐鲁包装机械有限公司
郑州马吉尔食品有限公司
菏泽嘉宏脱水食品有限公司
莘县华强立诚包装机械有限公司
荆州海腾包装有限公司
苏州诚威标识科技有限公司
淮安市浦楼酱醋食品有限公司
浙江老树根油茶开发股份有限公司
浙江中磁检测科技有限公司
河南楂之恋食品有限公司
江西富味特生物技术有限公司
江苏省粮油食品进出口集团股份有限公司
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Yangtze River Delta Food and Beverage Channel Innovation Exhibition Booth price
Standard booth Configuration
Carpet
A desk
2~3 chair
A wastebasket
Company board
2~3 spotlight
Two (three) face wall panels
Standard booth Price:View price
For reference only, the actual booth configuration shall prevail
Blank booth Configuration
No facilities included
Comply with pavilion restrictions
Minimum size required
Blank booth Price:View price
For reference only, the actual booth configuration shall prevail
Yangtze River Delta Food and Beverage Channel Innovation Exhibition Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition
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Office hours: Monday to Friday 09:00-18:00
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Beverages Fair
Yangtze River Delta Food and Beverage Channel Innovation Exhibition
Ticket : ¥30
OnlineBooth: 0571-88535771
Spectator: 0571-89099107
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Mr. Han
金牌项目经理
OnlineTel 13336023729
Mobile phone 15397162655
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Manager Chen
金牌项目经理
OnlineTel 15355498730
Mobile phone 15355498730
Work time:Monday to Friday09:00-18:00
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