The Malaysia International Branding Showcase (MIBS) not only fosters collaboration and exchange across industries and borders but also paves a promising path for brand building and development in Malaysia and around the globe.

Malaysia is an important partner for co-building the 21st Century Maritime Silk Road and a maritime pivot country for the road. For Zhejiang enterprises looking to expand overseas, ASEAN countries will be significant destinations in the future. The Zhejiang International Trade (Malaysia) Exhibition, which began in 2013, has had good continuity and brand awareness in the Malaysian market, becoming a platform for Zhejiang enterprises to deepen economic and trade exchanges in the Malaysian market and surrounding RCEP regions.

With MIBS5.0 in this vibrant exhibition space, every participant can feel the power of innovation and the unique charm of Malaysia as an international trade hub. Focusing on five new themes—new technologies, new economic markets, new smart products, new processes, and new materials—MIBS provides manufacturers and traders with a golden opportunity to shape strong brand recognition.