MARCA by BolognaFiereMarca by BolognaFiere

MARCA by BolognaFiere is Italy's only private label exhibition and the second-largest private label industry exhibition in Europe. Co-organized by BolognaFiere Group and the Italian Distributors Association (ADM), with the support of a Private Label Technical Committee composed of retail private label managers, it promotes training and informational activities.

Against the backdrop of continuously evolving consumption structures, MARCA by BolognaFiere has reaffirmed its core position in Europe's FMCG and private label sectors with impressive figures. It attracted 25,070 trade visitors, a 9% year-on-year increase, setting a new record for the event.

MARCA is one of the few global platforms where retailers and manufacturers exhibit collaboratively, comprehensively covering food, non-food, fresh products, and upstream technologies. The exhibition continuously strengthens key segments such as packaging, logistics, and retail services, highlighting Italy's advantages in quality and supply chain integration.

From the MARCA Trend innovation showcase to the MARCA Awards, and in-depth discussions on topics like EU packaging regulations, MARCA continuously expands industry boundaries. Additionally, the post-event donation of exhibits to local Bologna charities creates a positive synergy between commercial value and social responsibility.

With the ongoing advancement of international initiatives like MARCA China, MARCA is evolving from an annual exhibition into a year-round private label innovation network, providing a more forward-looking collaborative platform for the retail and manufacturing sectors.