Italy Bologna Private Brand Exhibition（Marca by BolognaFiere）is the only private label exhibition in Italy and the second largest private label industry exhibition in Europe. Co-organized by BolognaFiere S.p.A., the Italian Trade Association (ADM), and supported by the Private Label Technical Committee composed of private brand managers from retailers, it promotes training and information activities.

Focusing on China, facing the world! Marca China will attract worldwide attention to China through the "Focus on China" special activity, and also become a communication bridge between the Chinese and European private label markets. At the "Focus on China" special activity site, the "Focus on China" professional forum will be held, with speeches from representatives of the Chinese retail industry such as Mr. Wang Sheng, Deputy Secretary-General of the China Chain Store & Franchise Association, Mr. Yu Junxian, General Manager of Merchandise Development Department of Metro China, Mr. Li Bingzheng, Chairman of Renxinlou Department Store Group, and Mr. Fan Peiting, Deputy General Manager of Huangshang Group, focusing on themes such as Chinese retail trends, optimization of domestic and international product management, import of products for Chinese retail channels, and enhancement of private brand product strength.

In addition, at the "Focus on China" display area, representative well-known offline and online retail channels such as Tianhong and Suning Yipin will showcase their private brand products, along with renowned Chinese enterprises such as Beijing Tongrentang, Xiamen Liangyi Food, Dachuan Food, and Dahewyuan Food, presenting new products and trends that have crossed the ocean. At this time, private label buyers, retailers, and other professional international buyers from Italy, Europe, and even around the world will be able to see Chinese private label products up close and experience the charm of "Made in China". (The content of this article belongs exclusively to Juzhan Network, and unauthorized forwarding is prohibited.)

Marca China will live stream the exhibition site, leading viewers "cloud visit" the exhibition, showcasing the "Focus on China" area as well as food, non-food, fresh produce, packaging technology, and other exhibition areas, and exploring the latest private label trends and products in Italy and Europe through the lens, further understanding exhibitors, retailers, and their products and needs.

The Marca by BolognaFiere exhibition will also feature meetings, analyses, and discussions related to the private label industry, reporting on the development trends of the private label market and "New Private Label Products", guiding and revealing the latest market transactions. These new products are revealed by retailers on the Science and Technology Committee.