TheNetherlands Amsterdam Private Label Trade Show (PLMA) is the largest international private label exhibition in its category worldwide. It was first held in 1986. The exhibition is suitable for products that can be directly sold in supermarkets, department stores, chain stores, discount stores, and are intended for private label production for large European supermarkets.

The Netherlands Amsterdam Private Label Trade Show (PLMA) had a total exhibition area of 50,000 square meters at its last event, with 1,060 participating companies from China, South Korea, Italy, Russia, Spain, the United States, Hong Kong, India, Turkey, Oman, etc., and a total of 21,890 participants.

This exhibition aims to provide a platform for brand owners, retailers, distributors, manufacturers, and buyers to showcase and purchase various private label and own-brand products. Exhibitors displayed a wide range of private label products from various fields including food, beverages, health supplements, household items, cosmetics, and daily necessities.

What sets PLMA apart is its focus on collaboration between brand owners and retailers, as well as how brand owners work with manufacturers to create unique private label products. This provides participants with a platform to understand the latest market trends, product innovations, and cooperation opportunities.

If your company is already a supplier of private label products, then the Netherlands Amsterdam Private Label Trade Show (PLMA) will introduce you to more buyers for negotiations. If your company is just starting out in the private label market, PLMA will assist you in entering the market and achieving success.