Amsterdam, Netherlands – Private Label ExhibitionPLMA AMSTERDAM

The Private Label Trade Show in Amsterdam, the Netherlands (PLMA), is the world’s largest international trade show dedicated to private-label products. Established in 1986, it caters to products and packaging designed for direct placement in supermarkets, department stores, chain retailers, and discount outlets—particularly those intended for private-label manufacturing and supply to major European supermarket chains.

“Surprise” is emerging as the new key to success for private-label brands.At the Private Label Trade Show in Amsterdam, the Netherlands (PLMA),a wave of innovative products that defy expectations and transcend price‑driven competition has won widespread acclaim from retailers and buyers—ranging from shavable solid balsamic vinegar spheres to trendy, vitamin‑C‑infused glow‑in‑the‑dark serums, all showcasing the growing sophistication and creativity of private‑label offerings.

JuZhan has repeatedly facilitated participation by select high‑quality enterprises at this event! The Private Label Trade Show in Amsterdam, the Netherlands (PLMA)attracted over 30,000 professional visitors from 125 countries and regions worldwide, including a significant contingent of retail buyers and category‑management executives—industry leaders who drive strategic decision‑making.

With exhibitors hailing from 75 countries and representing 3,160 companies, the show presented cutting‑edge innovations in the private‑label space, marking a record‑breaking scale.

As the flagship event for the global private‑label sector, PLMA not only reflects the ongoing trend toward global industry integration but also documents the increasingly close collaboration between retailers and manufacturers. Today, private labels have evolved beyond being merely “value‑for‑money” options; they are transforming into strategically significant “private brands.” By replacing low prices with compelling surprises, retailers enhance product differentiation and perceived value, reinforcing their brand propositions and fostering stronger customer loyalty.

Serving as a true “barometer” of the global private‑label industry!The Private Label Trade Show in Amsterdam, the Netherlands (PLMA)continues to lead the charge in innovation, providing an international platform for dialogue and collaboration among retailers and manufacturers. It is an event that every industry professional should mark on their calendar and keep under close watch.