Dongguan International Auto Modification Exhibition AIT

The Value of Participating in the Dongguan International Modification Exhibition

• The Dongguan Modification Exhibition (ALL IN TUNING, abbreviated as AIT) is the only internationally recognized national exhibition approved by the Ministry of Commerce of the People’s Republic of China specifically dedicated to the automotive modification sector. It is also China’s first specialized modification expo and widely acknowledged within the industry as one of the largest and most comprehensive professional exhibitions covering the entire automotive modification value chain. Organized by the China Association of Automobile Manufacturers and supported internationally by Tokyo Auto Salon (TOKYO AUTO SALON), the exhibition traces its origins back to the 2005 CIAACE brand show. Since relocating to Dongguan—the birthplace of China’s modification scene—in 2018, leveraging the strategic location of the Guangdong-Hong Kong-Macao Greater Bay Area, it has evolved into a pivotal platform connecting global modification resources and providing critical insights into Chinese market trends.
• The core value of participation lies in its pragmatic platform attributes—“Cool Cars, Popularity, and Business”—and its unique channel advantages for precisely linking with end-user modification shops. Adhering to the principle of “Pragmatism First,” the exhibition transforms public interest into commercial opportunities through the integration of exhibitions and competitions. With a consistent exhibitor renewal rate exceeding 70% over many years and leading brands participating continuously for a decade, AIT has established the AIT Union platform, connecting more than 5,000 member shops nationwide and offering tailored business-matching services to exhibiting enterprises. Its professional audience includes modification shop operators, automotive manufacturer procurement teams, modification enthusiasts, and overseas buyers, providing exhibitors with a strategic gateway to engage directly with key decision-makers in core distribution channels.
• The exhibition serves as a one-stop commercial platform covering the entire modification value chain. Exhibits span complete vehicle modifications—including new-energy vehicles, race-ready cars, off-road rigs, pickup trucks, and luxury classic restorations—as well as powertrain and handling systems (exhausts, engines, turbochargers, suspensions, tires and wheels), exterior and aerodynamic components (body kits, spoilers, tint films, custom paintwork), lighting and electronics, smart cabins, audio upgrades, interior enhancements, off-road gear, outdoor camping supplies, and aftermarket accessories—all categories covered. From performance upgrades to aesthetic modifications, from traditional fuel-powered cars to new-energy electric conversions, the exhibition forms a fully integrated industrial ecosystem.
• The exhibition keeps pace with three major industry trends—new-energy modification, off-road modification, and “Guochao” (national trend) modification—building a technologically advanced hub deeply integrating research, industry, academia, and application. At the 2025 edition, new sections such as electric vehicle modification, RV conversion, off-road adaptation, and pickup truck tuning were added, deepening the focus on new-energy electric vehicle modifications beyond basic performance upgrades. This addresses buyer demand for one-stop solutions ranging from minor to extensive modifications. Concurrently, the exhibition hosted professional forums such as the China Automotive Modification Industry Summit, the Customized Automotive Ecosystem Co-creation and Global Expansion Summit, and technical case-sharing sessions, centering on hot topics like new-energy modification technologies, Guochao trends, and policy standards, thereby providing the industry with trend insights and strategic guidance.
• The exhibition collaborates closely with top global resources, engaging in deep partnerships with Japan’s Tokyo Auto Salon (TOKYO AUTO SALON) to build bridges for Sino-Japanese exchange in the modification industry. Through resource integration between AIT and TAS, high-quality, mature Japanese modification enterprises are introduced to the Chinese market, while outstanding domestic modification brands gain access to overseas markets. More than 20 major automakers—including BAIC, FAW, BMW, Audi, Toyota, and Geely—participated, with official modification divisions and preferred partner brands increasingly visible at the exhibition, spurring enthusiasm throughout the automotive modification supply chain.
• For Chinese enterprises, this exhibition represents a strategic gateway for expanding into the domestic modification market, connecting with international resources, and showcasing innovative strengths. China’s automotive modification market is projected to reach 130 billion yuan by 2026, driven by relaxed policies and Gen Z’s growing demand for personalized customization, propelling the industry toward standardized development. Exhibiting companies can leverage this platform to tap into South China’s core market, gain insights into consumer trends, plan for trillion-yuan modification opportunities, and seize early advantages in the intelligent, new-energy, and global transformation of the modification industry.