China International Import Expo (CIIE) in Shanghai

Reasons to Exhibit at the CIIE

I. Market Dimension: The CIIE is not merely an exhibition but the world’s premier “mass order generator.”

• High-Caliber Buyers: The 8th edition brought together 43 trade delegations and over 700 sub-delegations, with more than 460,000 registered professional visitors—an increase of 7% year-on-year.
• Strong Transaction Track Record: Intended deal value reached US$83.49 billion on an annualized basis, hitting a historic high. Individual intentions by the Shanghai delegation alone surpassed US$10 billion, topping the list for eight consecutive years.
• Comprehensive Channel Access: Chain retailers, leading e-commerce platforms, and state-owned enterprises have set up procurement corridors, while trade and investment matchmaking events resulted in over 300 cooperation intentions in a single session. What you gain here is not business cards but actual orders.

II. Innovation Dimension: The CIIE provides companies with the most efficient validation and profit-generating platform for global debuts.

• High Debut Density: The 8th edition unveiled 461 “three-new” achievements, including 201 global premieres. From the “world’s smallest X-ray machine” to the “lightest foldable smartphone,” top-tier companies use this stage to determine their products’ destinies.
• Rapid Commercialization: Through the “Export to China” brand and year-round display/trading platforms, exhibits can seamlessly connect to the Chinese market, entering sales channels directly via the CIIE window.
• Accurate Trend Sensing: Consumer hotspots such as the “silver economy,” “pet economy,” and “low-carbon weight management” are centrally validated at the CIIE, making it the best observatory for understanding China’s consumption upgrade trends.

III. Strategic Dimension: The CIIE is the only international economic and trade platform continuously personally orchestrated by the highest national leadership.

• Direct Access to Top Leadership: Leaders tour pavilions, and the Premier attends the opening ceremony to deliver keynote speeches, providing companies with rare opportunities for face-to-face communication with policymakers.
• Gathering of Headquarters Decision-Makers: Nearly one hundred multinational company and association executives attended, while over ten leading enterprises moved board meetings or senior management sessions directly into the “Four-Leaf Clover” venue. Simply attending sends the strongest signal to global headquarters about the priority of the Chinese market.
• Participation in Rule-Making: The Hongqiao Forum delves deeply into global economic governance and publishes the World Openness Report. Exhibiting is not just doing business—it is participating in shaping international economic and trade discourse.

IV. Ecological Dimension: Beyond the exhibition period, the CIIE serves as a year-round gateway for ecological traffic.

• Urban Dividends: Shanghai mobilizes citywide resources to ensure support, prioritizing institutional innovations such as the “Entry Pass” for entry-exit procedures, visa facilitation at ports, and bonded display/trading pilot programs at the CIIE.
• Continuous Extension: Immediately following the expo, the “CIIE Premium Products Fair” connects seamlessly; recruitment for the 9th edition is already underway, forming a rolling cycle of “year-round exhibition + centralized purchasing.”
• Cultural Breakthrough: For the first time, 50,000 members of the general public were invited to attend, with supporting events like consumer carnivals and Silk Road Cloud Product E-commerce Months converting CIIE traffic directly into incremental urban consumption.