Dongguan Design Week (DDW)

Dongguan Design Week (Dongguan Design Week, abbreviated as DDW) encourages the industry to broaden its horizons, expand its vision, and open its mind, adopting a more inclusive mindset to respond to and embrace the myriad changes in the market—only then can it reap greater “OPEN” outcomes.

Whether it was the 2019 theme “In the Name of Light,” brimming with strength and hope; the 2021 theme “Seeing,” rich in insight; or the 2023 theme “RUN,” pulsating with passion, Dongguan International Design Week has consistently sought to highlight the dynamic interplay and fusion of design’s transformative power and innovative thinking through its annual visual identity and thematic focus. Through continuous exploration and self‑iteration, each evolution carries with it renewed expectations and aspirations for the future.

As a pivotal initiative marking the transformation and upgrade of the Famous Furniture Fair, Dongguan Design Week (DDW) represents a key strategic move by the fair’s organizing committee toward a “Design + Whole‑Home Furnishings” approach, serving as an important stepping stone for Dongguan’s home‑furnishings industry as it strives to reach new heights.

Building on its momentum, Dongguan Design Week DDW is once again setting sail, launching Version 2.0 of the Dongguan Furniture New Forces Exhibition and introducing four core enhancements: refreshed exhibition hall design, deeper brand‑IP development, upgraded communication strategies, and innovative event formats.

As a major hub for the Bay Area’s home‑furnishings sector, Dongguan not only boasts exceptional capabilities in end‑to‑end project implementation but also brings together leading supply‑chain resources across the entire industry. Drawing on the successful curatorial model of the Dongguan Furniture New Forces Exhibition, this edition expands the exhibition footprint further, adding a broader pan‑home‑furnishings supply‑chain segment. The newly added areas will be located in Zones C and D of Hall 3, giving rise to a sub‑IP within the Dongguan Furniture New Forces Exhibition—the Dongguan Furniture New Forces Supply‑Chain Expo.

Dongguan Design Week (DDW) tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Dongguan Design Week (DDW): 广州酷设家居科技有限公司, 山东亿家舒家居用品有限公司, 东莞市品至家居有限公司, 东莞市童城家具有限公司, 广州翔鹰科技有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of Dongguan Design Week (DDW)

• A commercial value‑driving platform for “Design + Whole‑Home Furnishings,” anchored in a world‑class furniture industry cluster. Organized by the Dongguan Design Week Organizing Committee, this event represents a strategic upgrade and transformation of the renowned Furniture Fair, serving as a pivotal stepping stone for the Dongguan home‑furnishings industry to reach new heights. As the birthplace of the first world‑class furniture industry cluster, Dongguan boasts a comprehensive industrial ecosystem that spans raw materials, component manufacturing, furniture production, finished products, spatial design, and international procurement. The fair is dedicated to bringing global creativity and spatial design into Dongguan, maximizing the translation of design value into tangible outcomes, and acting as a central enabler for resource integration, design‑value realization, and talent attraction.
• Deep integration of “Design + Industry,” focusing on the end‑to‑end full‑house customization value chain. Exhibition zones are meticulously aligned with the trend toward whole‑home integration, featuring core sections such as full‑house customization, high‑end bespoke solutions, design‑driven material selection, intelligent manufacturing, soft‑furnishing trends, and lifestyle aesthetics—covering the entire industrial spectrum from raw and auxiliary materials and machinery to finished furniture and soft décor. For designers, the fair serves as a leading indicator for identifying cutting‑edge materials, innovative processes, and industry‑specific solutions; for suppliers, it offers an unparalleled window to engage directly with upstream and downstream stakeholders and gain insights into market dynamics.
• Convergence of Bay Area turnkey supply‑chain resources, with the New Forces Pavilion driving industrial innovation. As a key hub for the Greater Bay Area’s home‑furnishings sector, Dongguan possesses industry‑leading capabilities in turnkey project implementation and a robust, well‑integrated supply chain. The fair continues to strengthen the “Dongguan Furniture New Forces Pavilion,” showcasing emerging local original‑design talents while introducing a dedicated supply‑chain zone, seamlessly fusing Dongguan’s formidable manufacturing prowess with its creative design strengths. Beyond facilitating the transition of domestic brands from traditional exports toward domestic sales and high‑end customization, the event has also pioneered the first-ever collaboration between the furniture and trendy‑toy industries, injecting fresh momentum into cross‑sectoral integration and development.
• Diverse IP‑themed exhibitions and high‑profile events providing authoritative empowerment. Centered around annual themes such as “RUN,” the fair creates immersive showcases that highlight the synergy between design and whole‑home furnishings. Concurrently, the “World‑Class Furniture Industry Cluster Conference” brings together representatives from international clusters to share best practices and unveil the “China Dongguan World‑Class Furniture Industry Cluster Plan.” The establishment of industry‑recognized awards like the “Golden Sail Award” provides authoritative validation for setting benchmark brands and guiding industry direction. With over 100,000 professional visitors and more than 1,000 exhibitors annually, the event offers a broad platform for in‑depth dialogue between design and industry, as well as for efficient resource alignment.

Notable exhibitors

• Full‑service bespoke and whole‑home furnishing brands: Dongguan Home Furnishings, Aibete, V6 Home Furnishings, DAaZ, KBH, Zhonggong Furniture, Ailisi, Fulinmen Constant‑Temperature Doors and Windows, Huasongju, Hongfangyin Furniture, HOVAN He Feng, Mingtian Sofas, Maya Luxury Stone, Mudo Furniture, Yunli, Simmons, Song·Song‑Style Aesthetics, Champagne Mansion, CONCISE HOME, Shidai Power
• New‑force furniture brands from Dongguan: MONETA, TISSVICA, Muguan, Dailila, LD, Shike, Beifan, Renyou, Nikato, Huawei, Yuzhai Jupin, Meicui, Gaopeng, Pishang Jupin, Chuangchi, Samani, Wuwei, Shouyi Ren, Shidai Fanben, Bai Nian, Deheng, Kaixin, Longhao, Zheng Niánqīng, Gaodeng, Scappa, Fuxin, AMA, PROMODERN, Mingshu, Dongchuang, Heyi, Kaisar, Disheng, Yuanyi, Henghui, Hongyang Yimu, Bopin, Mu’anda, Sanlin, Madufei, Yi Zuo, Mingyouxuan, Kanghui, Furun, Dongxi, Heshan Zaowu
• Nankang water‑based paint furniture exhibition group brands: Tuanyuantuan, Jinhuishengjing, Muzhichen, Muzuo Daren, Mujia Shiguang, Yu Haotiancheng, Dongfang Hongyun, Tianjiao Furniture, Yushangyuan, Qiulan Home Furnishings, Dezibao
• Leading industry and comprehensive brands: Minhua Furniture, Baojule, Yuanchao Wisdom (CBD Home Furnishings), Nanxing Equipment, Zhaosheng Furniture, Yangchen Furniture (A‑Home Furnishings), Liansu Energy Storage, Henglin Home Furnishings, Yi’ao Technology, Haozhonghao Health (iRest), Xinwei Home Furnishings, Muis Home Furnishings, Kaimo Home Furnishings, Bayi Furniture, Rongma Furniture (SEGGI), Zhouqi Health, Taili Technology, Hongwa Technology, Yunshitong, Lezai Wood Industry