Guangzhou International Billiards and Supporting Equipment Exhibition

From May 10 to 12, 2025, the 19th Guangzhou International Billiards and Accessories Exhibition (GBE 2025) was successfully held at the China Import and Export Fair Complex in Guangzhou. This edition of the show was themed “Technology Empowering the Billiards Industry,” organized by Guangdong Hongwei International Exhibition Group, and has become an annual highlight for the global billiards sector.

In terms of scale, this year’s exhibition covered nearly 80,000 square meters, a 30% expansion over the previous event, marking the largest footprint in its history. It brought together nearly 600 high-quality exhibitors from around the world and attracted more than 100,000 professional visitors, including international buyers from over 50 countries and regions, such as the United States, Russia, the United Kingdom, Australia, Turkey, South Korea, Japan, India, Belgium, and others. Exhibition booths were fully booked six months prior to the opening, reflecting an explosive surge in exhibitor enthusiasm and underscoring the event’s strong industry appeal and market dynamism.

This year’s show featured numerous highlights, with international superstars serving as the centerpiece of the event. China’s leading billiards star, Ding Junhui, made another on-site appearance to interact with fans, drawing massive crowds. At the Yuli/Ball Tank booth, Florian Kohler dazzled audiences with his impressive trick-shot demonstrations; Stuart Bingham appeared at the Ten-Day Cue booth, engaging directly with players and showcasing his skills. Meanwhile, at the Li Baiwen booth, “Master C” Selby and “The Magician” Shaun Murphy met with attendees, eliciting cheers from the crowd.

New product launches by top brands and technology-driven innovations became central attractions of the event. Joe’s returned after 22 years with its new Rose Gold Leg series, featuring patented “Ironwood” technology that triples wood hardness—so much so that even hammering on the table surface leaves no marks. Xingpai unveiled seven new models, including the Jia Chen Black Gold line, while its carbon‑fiber Xiaobang model sparked intense industry debate. The fifth-generation intelligent constant‑temperature dehumidification system once again set a new benchmark. Star Lord presented its latest creation, the XJ‑Charm, whose alloy frame and mesmerizing purple finish captured attention. Songli Dao cue sticks debuted with the Sun‑Moon‑Star, Song, Li, Dao collections, along with the new Night Owl and Phoenix Roar models, their rear handles crafted from select ebony and adorned with various precious materials. JFLOWERS’ JF Legendary Billiard Inlay Cue won widespread acclaim for its distinctive design aesthetic and exquisite craftsmanship. Meanwhile, Xiao Tie Self‑Service Billiards hosted the world’s first AI‑powered self‑service pool hall launch, introducing four groundbreaking AI features—AI Referee, AI Coach, AI Show, and AI Server—marking the official entry of billiards into the era of intelligent play.

A rich array of concurrent events created a high‑end platform for industry exchange. During the exhibition, Joe’s Rose Gold Leg generated significant industry buzz, while Xingpai’s Jia Chen Black Gold and other new releases drew widespread attention. Super Vision showcased its intelligent snooker master automatic scoring system, smart live‑streaming capabilities, and revenue‑management solutions, highlighting the allure of “technology enhancing billiards life” for both domestic and international markets. QH brand snooker tables, Chinese‑style table series, and the newly launched Hui Ni collection of Chinese billiard tables—all characterized by youthful, fashionable, and trendy aesthetics—received universal praise.

The professional audience was exceptionally strong, with an unprecedented level of international participation. The event attracted international buyers from over 50 countries and regions, with more than 100,000 professional visitors. According to on‑site feedback, billiard halls have been consistently packed throughout the year, with snooker table reservations surging, and young people emerging as the primary consumer group. Exhibitors reported that the quality of professional visitors was high, with clear purchasing intent, resulting in highly effective business matchmaking. Meanwhile, the number of Chinese billiard clubs continues to grow steadily at an annual rate of 12%, and the enthusiast base has surpassed 100 million, providing a solid market foundation for industry development.

Attendees agreed that the Guangzhou International Billiards Exhibition is not only an excellent platform for brand promotion and commercial networking but also a critical hub for understanding global trends and exploring pathways toward technological empowerment and intelligent transformation. By 2025, China’s billiards market is projected to reach a scale of hundreds of billions of yuan, with sub‑sectors such as “smart tables” and “live‑event broadcasting” experiencing the fastest growth rates, boasting compound annual growth rates exceeding 25%.

The 20th Guangzhou International Billiards and Accessories Exhibition is scheduled to take place from May 10 to 12, 2026, at the China Import and Export Fair Complex in Guangzhou. The event is expected to cover 12,000 square meters, host 200 exhibitors, and welcome 30,000 professional visitors. It will continue to serve as an efficient platform for global exchange and collaboration within the billiards industry.