Shanghai International Hotel Furniture, Commercial Customization, and Soft Furnishings Design Exhibition

The Shanghai International Hotel Furniture, Commercial Customization & Soft Furnishings Design Expo (H＋R Design Expo), as one of the key cluster events within the Shanghai Tourism Industry Expo, brings together domestic resources from China’s hotel and commercial space markets. Targeting high-end centralized procurement in the hospitality and commercial sectors, it showcases four major product categories: hotel and commercial furniture, premium sleep solutions, smart health‑care products, and soft furnishings.

The expo precisely focuses on three high‑potential growth segments—hotel and commercial spaces, business‑traveler‑oriented sleep solutions, and health‑and‑wellness offerings—providing professional visitors such as hotel furniture buyers, developers of mixed‑use real estate and commercial complexes, operators of innovative commercial spaces, and healthcare institutions with a one‑stop platform for direct product sourcing and precise supply‑demand matching.

The Shanghai International Hotel Furniture, Commercial Customization & Soft Furnishings Design Expo (H＋R Design Expo) is hailed as a “trendsetter” for design in the hospitality industry. It not only strives to integrate premium national resources but also seeks to drive robust industrial trade growth and sustained innovation in design, building an efficient bridge for effective connections between exhibitors and professional buyers.

Leveraging its strong industry appeal and brand influence, the expo annually draws renowned hotel groups such as Marriott and Hilton, along with global professional buyers and designers, fostering targeted matchmaking between exhibiting companies and potential clients.

Shanghai International Hotel Furniture, Commercial Customization, and Soft Furnishings Design Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Hotel Furniture, Commercial Customization, and Soft Furnishings Design Exhibition: 浙江梦神家居股份有限公司, 美雅迪(佛冈)家具制造有限公司, 上海嘉顺家具有限公司, 上海慕曼德家具有限公司, 上海优家家具股份有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of H+R Design Expo

• A global benchmark for hotel and commercial space design, precisely targeting the mid-to-high-end centralized procurement market. As a core component of the Shanghai International Hotel & Commercial Space Expo (HSOP), this show is hailed as “the barometer of design trends in the hospitality industry.” Its greatest value lies in its strategic positioning within Shanghai—the national—and even Asia-Pacific—hub for hotel industry decision-making. With the China headquarters of 27 multinational hotel groups—including Marriott and Hilton—concentrated here, supply-chain decision-making power is highly centralized. This provides enterprises with an unparalleled locational advantage to engage directly with top-tier global hotel procurement decision-makers and secure mid-to-high-end orders, making it a strategic platform for setting industry standards and enhancing product premium pricing.
• Focusing on three high-potential growth segments: hotel and commercial spaces, business travel sleep solutions, and health‑care & wellness. The exhibition is meticulously organized into four major categories: hotel and commercial‑space furniture, premium sleep products, smart health‑care solutions, and soft furnishings. It not only brings together world‑leading mattress brands such as Serta, King Koil, Simmons, Sealy, Xilinmen, Dreamweaver, and Mousse, showcasing emerging trends in business‑travel sleep, but also features a dedicated smart health‑care section amid the silver‑economy boom, highlighting age‑friendly furniture and rehabilitation equipment to meet the specific procurement needs of wellness facilities and therapeutic hotels. Meanwhile, the soft‑furnishings zone gathers haute‑couture fabrics and artistic décor, offering end‑to‑end support to elevate the premium appeal of commercial spaces.
• An integrated “supply chain + design + resource coordination” model that creates a closed-loop business ecosystem. Beyond being a mere procurement platform, the expo serves as a crucible for industrial innovation. Each year, dozens of high‑profile events—including the INNOLAB Forum on New Species in Commercial Spaces, the Smart Health‑Care Industry Summit, and the Sino‑Foreign Designers’ Summit—bring together industry leaders and cutting‑edge designers to delve into emerging trends and avant‑garde design concepts. These initiatives help exhibitors anticipate market shifts, forge critical connections, and seamlessly transition from product showcases to thought leadership and resource integration.
• High‑value buyer clusters and industry‑leading order conversion rates. Leveraging a buyer database of over one million contacts, the expo precisely invites professional audiences—including hotel group purchasers, commercial real‑estate developers, innovative commercial‑space operators, and design agencies—whose short procurement decision chains translate into exceptionally high order conversion rates. Exhibitors engage in in‑depth dialogues with leading hotel groups such as Hilton, InterContinental, Wanda, and Kaiyuan, as well as numerous internationally renowned designers and architects, providing an efficient platform for forging substantive collaborations.
• Dual‑city synergy, expanding nationwide reach while radiating globally. The expo operates under a dual‑city partnership model: Shanghai in March and Shenzhen in December. The Shanghai edition focuses on mid‑to‑high‑end centralized procurement and design‑driven premium pricing, while the Shenzhen event capitalizes on the Greater Bay Area’s robust supply‑chain advantages to tap into emerging Southeast Asian markets. This strategic layout offers enterprises a comprehensive business ecosystem spanning product innovation, trade execution, and strategic partnerships, enabling them to leapfrog from overseas product launches to coordinated production capacity and cross‑border collaboration.

Notable exhibitors

• International Mattress and Premium Sleep Brands: Simmons, Sealy, King Koil, Serta, Slumberland, Hilding, American Lace Mattresses, Tempur, Mousse, Xilinmen, Dream百合, Yalan, Suibao, Zhihuashi 5-Star Mattresses, VELDA (European brand), Slumberland, Hilding, Jensen
• Hotel and Commercial Space Furniture Brands: Aibao Furniture, Mingyao Furniture, VINEKO, Deshibang, Yinuovishen, Pinwei, Jia Shun, Liming Furniture, Baineng, Hangao, Mumande, Digajia Garden, Tuscany, Noble, Nordic Geometry, Biaodian, Dimei, Fantasy Art, Fengyu, Diexiang, Xiangyu Furniture, Fanmeisi, Yibo Shiguang
• Outdoor and Public Space Furniture Brands: VINEKO, Pinwei Yangguang, Fanmeisi, Digajia Garden, Tuscany, Noble
• Wellness and Commercial Soft Furnishing Brands: Hilding, PRECOR, Seno, Aibao Furniture, Fantasy Art, Dimei
• Hotel Group Buyer Representatives: Marriott International, Hilton Worldwide, InterContinental Hotels Group, Wanda Hotels & Resorts, Kaiyuan Hotel Group, Xilü Wan’ao, Hongfeng Hotel Group, Huashu Collection, Ant Esports Hotel Group