Hong Kong International Book Fair

The Hong Kong Book Fair is Asia’s largest and most influential book fair. Held annually since 1990, it has become a major summer event in Hong Kong, providing the publishing industry with a platform to promote new titles and offering readers the opportunity to discover fresh publications and meet their favorite authors. (Copyright of this content belongs to Juzhan; redistribution without permission is prohibited.)

This year’s fair adopts “Food Culture · Future Living” as its annual theme, featuring more than 620 cultural events both inside and outside the exhibition halls. These include lectures by renowned authors from around the world, new‑book launch presentations, and a diverse array of multicultural activities, creating a grand literary feast and fostering a culture of reading.

To further position Hong Kong as a hub for Sino‑foreign cultural and artistic exchange, the Hong Kong Book Fair proudly presents the acclaimed “World Cultural and Artistic Gallery,” which aligns with this year’s theme. The “Table & Read” exhibition uses food as a bridge connecting cultures, inviting visitors to savor life and explore the world through the lens of dining. Eight artists have designed eight themed tables, each exploring topics such as food therapy, sustainability, table manners, festive cuisine, fermentation, sensory experiences, music, and art, while collaborating with consulates general from various countries to showcase relevant books and exhibits from across the globe.

For the first time this year, the fair introduces a Cultural and Creative Products Zone, offering interactive experiences highlighting Hong Kong’s intangible cultural heritage, alongside displays of Macao‑inspired creative products and exquisite imperial‑style文创 items from the Palace Museum. Meanwhile, the Mainland China Pavilion, with Sichuan as its featured province, will draw on the region’s rich history to present the multifaceted facets of Sichuan life through elements such as Sichuan cuisine, Sichuan opera, and Sichuan embroidery. In addition, the fair will host an International Publishing Forum, the Hong Kong Biennial Publishing Awards, and other industry‑wide networking events. An expanded IP Roundtable will also include business‑matching sessions to help participants identify new opportunities.

Each year, the Hong Kong Book Fair collaborates with numerous publishers and professional organizations to select a distinctive theme and organize a series of related activities. Primarily focused on on‑site book sales, the Hong Kong Book Fair serves as a counterpart to mainland China’s book fairs.

Hong Kong International Book Fair tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

The 2026 Hong Kong International Book Fair is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Hong Kong Book Fair

• Hosted by the Hong Kong Trade Development Council, the Hong Kong Book Fair has been held continuously for more than thirty editions since its inception in 1990, making it one of the largest and most influential annual events in the global Chinese-language book industry. The fair brings together publishers from Mainland China, Taiwan, Hong Kong, and overseas markets, integrating book sales, copyright trading, and cultural exchange. It is widely recognized within the industry as a leading indicator of trends in Chinese-language publishing and a key gateway for international publishers seeking to enter the Chinese and broader Asian markets.
• A One‑Stop Showcase Covering the Entire Industry ChainThe fair encompasses the full spectrum of the book industry, including print books—ranging from fiction, literature, children’s titles, comics, educational materials, social sciences, and practical guides—to e‑books, audiobooks, digital reading platforms, cultural and creative products, printing technologies, and copyright transactions. From traditional publishing to digital reading, and from book sales to cross‑border rights licensing, exhibitors can seamlessly connect with potential partners across all stages of the value chain, achieving comprehensive exposure and business opportunities.
• Precise Access to Global Key Buyers and Industry ResourcesIn 2025, the fair will host over 770 exhibitors from nearly 40 countries and regions, attracting 890,000 visitors. Among them, 55% are primarily interested in purchasing new titles, 49% take advantage of promotional discounts, and 27% seek to experience the cultural ambiance of an international book fair. Average spending per visitor reaches HK$918, accounting for 57% of their annual book expenditures, underscoring the fair’s strong ability to drive consumer engagement. International attendees come from Macau, Singapore, Malaysia, and other destinations, with some Japanese readers traveling specifically to acquire particular publications.
• Unique Value for Publishing Enterprises: A Core Platform for New‑Book Launches and Market ValidationThe Hong Kong Book Fair serves as a strategic platform for publishers to gauge market response and promote new releases. For instance, “Creation Pavilion” leveraged the popularity of a film to attract numerous Japanese readers eager to purchase its special edition of “The Legend of the City of Kowloon.” Meanwhile, “Abnormal Research Institute,” participating for the first time, exceeded its sales target by 30% within the first three days, while “Jigu Zhai” used the fair to successfully rejuvenate its brand image. Surveys indicate that 55% of visitors prioritize buying new books, clearly demonstrating the fair’s pivotal role as a venue for launching and validating new titles.
• A Strategic Hub for Mainland China’s “Going Global” Publishing Initiative. More than 40 mainland Chinese publishing houses formed an exhibition delegation, showcasing nearly 20,000 high-quality titles at the 2025 Book Fair. The mainland pavilion, themed around Sichuan Province, featured cultural treasures such as “Encountering Sanxingdui” and the “Shu Road Heritage Series,” which highlight Bashu culture. On-site performances of intangible cultural heritage—including Sichuan Opera face-changing, long-spouted teapot tea ceremonies, and Shu embroidery—drew large crowds. Key national publishing projects like “Xi Jinping: The Governance of China,” “The Library of Rejuvenation,” and “The Confucian Canon” were prominently displayed, effectively advancing the global outreach of Chinese culture.
• In-Depth Connections Between High-Level Forums and Industry Resources. During the fair, over 620 cultural events were held, ranging from author lectures and new book launches to copyright negotiations and cross-cultural exchanges. Celebrations marking the centenary of Louis Cha’s birth and thematic symposiums on film and literature drew visitors from across the Greater China region and overseas. Prominent writers from various locales engaged directly with readers, helping to position Hong Kong as a pivotal hub for Sino‑foreign cultural and artistic exchange.
• Hong Kong’s Geographical Location and Industrial Advantages. Held at the Hong Kong Convention and Exhibition Centre, the fair capitalizes on Hong Kong’s unique advantages as an international free-trade port and a cultural crossroads where Eastern and Western influences converge. Over more than three decades, the Hong Kong Book Fair has evolved from a mere sales platform into a landmark venue for cultural exchange within the Chinese-speaking world. Leveraging Hong Kong’s “One Country, Two Systems” framework and the policy support outlined in the National 14th Five-Year Plan—aimed at establishing Hong Kong as a center for Sino‑foreign cultural and artistic interaction—the fair provides exhibitors with a strategic platform to connect with both global and domestic markets.

Notable exhibitors

• Mainland Publishing Groups: China Publishing Group, Phoenix Publishing & Media Group, Central South Publishing & Media Group, Zhongyuan Publishing & Media Group, Zhejiang United Publishing Group, Anhui Publishing Group, Sichuan Xinhua Wenxuan, Guangdong Publishing Group, Beijing Publishing Group, Shanghai Century Publishing Group, Readers Publishing Group, Tianjin Publishing & Media Group, Chongqing Publishing Group, Jiangsu Phoenix Education Press, Shandong Publishing & Media, Jiangxi Publishing Group, Guangxi Normal University Press Group, Renmin University of China Press, Peking University Press, Tsinghua University Press
• Mainland Exhibitors (2025): Over 40 mainland publishing entities will form an exhibition delegation, showcasing nearly 20,000 high-quality titles, including People’s Publishing House, The Commercial Press, Zhonghua Book Company, Life·Reading·New Knowledge Sanlian Bookstore, People’s Literature Publishing House, People’s Education Publishing House, Science Press, China Social Sciences Press, China Children’s Press & Publication Corporation, Encyclopedia of China Publishing House, China Cartographic Publishing House, Foreign Language Teaching and Research Press, Beijing Normal University Press, East China Normal University Press, Shanghai Foreign Language Education Press, Higher Education Press
• Mainland Thematic Provincial Exhibition Delegation (Sichuan, 2025): Sichuan Xinhua Wenxuan, Sichuan People’s Publishing House, Sichuan Education Publishing House, Sichuan Children’s Press, Sichuan Fine Arts Publishing House, Sichuan Literature and Art Publishing House, Tiandi Publishing House, Bashu Book Society, Chengdu Times Publishing House
• Hong Kong–Based Publishing Institutions: United Publishing Group (including Sanlian Bookstore (Hong Kong), Zhonghua Book Company (Hong Kong), The Commercial Press (Hong Kong), Wanli Group, Sin Ya Culture, Yuanfang Publishing House, Hong Kong Educational Books Company), Hong Kong University Press, Hong Kong…
Chinese University Press, City University of Hong Kong Press, Hong Kong Baptist University Press, Tian Di Books, Ming Pao Publications, Zheng Wen Publishing, Crown Publishing, Qingma Culture, Breakthrough Publishing, and Christian Literature Publishing
• Taiwanese Publishers: Lianjing Publishing, Times Publishing, Yuanliu Publishing, Tianxia Culture, Chengbang Publishing Group, Yuanshen Publishing, Dakuai Culture, Baoping Culture, MaiTian Publishing, Jiuge Publishing, Hongfan Bookstore, and Erya Publishing
• International Exhibitors: Publishers from nearly 40 countries and regions, including the United Kingdom, the United States, France, Germany, Italy, Spain, Japan, South Korea, Singapore, Malaysia, Vietnam, Thailand, India, and others
• E‑commerce and Digital Reading Platforms: JD Books, Dangdang.com, Amazon Kindle, DeDao, WeChat Reading, and Zhangyue Technology
• Special Participating Entities: Creative Pavilion (launching the “Xinyi Biography Special Edition” in response to the Kowloon Walled City craze), Abnormal Research Institute (making its debut with sales exceeding expectations by 30%), and Jigu Zhai (an art gallery specializing in calligraphy and paintings, which is promoting brand rejuvenation through its first participation)