Shanghai Book FairSHANGHAI BOOK FAIR

As a significant milestone in its development, the SHANGHAI BOOK FAIR has generated high expectations among the national publishing and distribution sectors, the general reading public, and all segments of society. The fair is committed to delivering, with an even more innovative approach, concrete measures, and unwavering enthusiasm, a grand gathering for readers across Shanghai and throughout China.

The SHANGHAI BOOK FAIR has established itself as a premier venue for the annual launch of new book titles, a barometer of reading trends for individual readers, and one of the most influential book fairs in the country. It also serves as a key component in promoting the “Shanghai Culture” brand.

In response to the three critical questions—“how,” “what,” and “why”—the SHANGHAI BOOK FAIR is advancing a “1+1+X+N” exhibition model, striving to emphasize four distinct priorities: strengthening thematic presentations, creating vibrant reading experiences, providing superior on-site services, and cultivating a deeper, more enduring brand presence. Through these efforts, the fair aims to integrate online and offline reading initiatives, showcase new consumption patterns and business models in the reading sector, highlight the dynamic synergy of culture, sports, tourism, commerce, and exhibitions, and further advance citywide reading initiatives, fostering a rich atmosphere of “书香上海” (a Shanghai steeped in the love of books).

This year, Jiangsu Province is the featured guest province at the SHANGHAI BOOK FAIR. Preliminary estimates indicate that the total number of events—including the main venue, specialized sub-venues, and reading-related activities—could reach approximately 1,000. During the fair, special emphasis will be placed on premier launches, inaugural exhibitions, and first-time signings, with high‑quality programs such as new book presentations, author lectures, and book‑signing sessions. Additionally, the fair will continue to promote the Chinese Writers Association’s “New Era Literary Ascent Initiative,” while hosting a series of engaging events, including Shanghai International Literature Week, a thematic publishing summit, the SHANGHAI BOOK FAIR Reading Gala, a national showcase of digital‑integrated publishing excellence, and the nation’s first Knowledge Blogger Conference.