ISPO Beijing – The Beijing International Sports and Outdoor Goods Exhibition

From January 9 to 11, 2026, the Asia Sports Goods and Fashion Exhibition (ISPO Beijing 2026) was successfully held at the China National Convention Center in Beijing. With an exhibition space of 30,000 square meters, this edition brought together nearly 400 domestic and international brands and supply-chain enterprises, covering core segments such as winter sports, mountaineering and hiking, camping and self-drive travel, sports technology and new materials, cycling, running, rock climbing, and more. The event provided a comprehensive overview of cutting-edge industry trends, innovative products, and state-of-the-art technologies, attracting close to 30,000 industry professionals and enthusiasts.

This year’s show featured numerous highlights, with local and international brands competing on the same stage—a major draw for attendees. Huawei unveiled the HUAWEI WATCH Ultimate 2, the industry’s first smartwatch supporting underwater communication, boasting professional-grade waterproofing up to 150 meters, Beidou satellite messaging, and precise positioning capabilities, enabling outdoor enthusiasts to stay connected even in “signal blind spots.” BESICHU launched its brand‑new presentation under the theme “From ‘The Top of the World’ to ‘Global Competition,’” becoming the first Chinese outdoor brand to appear at the Winter Olympics. It also established deep collaborations with the International Skating Union and the International Ski Mountaineering Federation, providing equipment support to the Olympic Committees of Kyrgyzstan, Bolivia, and two other nations. SKYRIDE introduced its “Chifeng 2.0—Quick-Drying ECO Functional Shirt,” crafted from eco‑friendly recycled yarns; each garment uses approximately the equivalent of four 550-milliliter recycled plastic bottles, reducing carbon emissions by about 180 grams per piece. Camel presented its latest “China Wilderness冲锋衣,” featuring high-saturation colors like Volcanic Purple and Lava Orange, balancing outdoor visibility with fashionable appeal. UTO YouTu launched its Seamless Wool series, utilizing patented “seamless wool knitting” technology that employs precision programming to create fully integrated garments in a single step, eliminating the friction and discomfort associated with traditional seams.

A rich array of concurrent events created a high‑end platform for industry exchange. During the exhibition, specialized forums such as the “Multi‑Sector Consumption Integration Forum,” the “Asia Mountain Winter Sports and Tourism Summit,” and the “Global Outdoor Sports and Tourism Destination Development Forum” were held, bringing together government officials, academic experts, industry leaders, and pioneering practitioners to deeply analyze policy directions and dissect successful integration cases. The China Textile Commerce Association set up a dedicated “Green Path, Quality Ahead” exhibit area, debuting Anta’s “Champion Dragon Suit”—designed for the Milan Winter Olympics team—as well as other high‑tech gear, while showcasing group standards such as “High‑Quality Sports and Outdoor Down Jackets.” ISPO partnered with Douyin to launch the “Lightweight” Lab, collaborating with extreme athletes like Zhang Jing, hiPeak founder HK, and influencer Anti, vividly illustrating the evolution of lightweight design—from technical concepts to mainstream lifestyle trends. Meanwhile, the newly upgraded “Cycling and Running Training Hall” offered immersive experiences through the REPO Shoe Story Zone, realistic mountain biking simulations, and urban sports trend districts, fostering a cultural ecosystem driven by users and communities.

Sustainable fashion has moved from concept to system, emerging as a key highlight of the event. The second ECONOVA Sustainable Fashion Awards focused on product practices that balance environmental value with commercial viability; the “2027 S/S Asia Sustainable Fashion Trend Report” provided brands with forward‑looking design guidance; and the release of the group standard “Circular Clothing Design Specifications” helped transition sustainability from theory to concrete implementation. In collaboration with COLORO and the Beijing Institute of Fashion Technology’s Sports Fashion Innovation Research Institute, COLORLAND presented the “Realm of Color” themed exhibition, concretely embodying sustainability across materials, color palettes, and design logic. ISPO’s outdoor sustainable zone continued its deep partnership with the SEE Foundation, concentrating on two popular scenarios—“Sustainable Rock Climbing” and “Sustainable Trail Running”—and using real‑world case studies to promote ecological responsibility.

The professional audience was exceptionally strong, with an unprecedented level of international participation. Among overseas professionals, buyers from department stores, distributors, and e‑commerce platforms accounted for over 70% of attendees, with 37% primarily seeking franchise opportunities. A commercial attaché from the Canadian Embassy noted the impressive professionalism of the event organization, affirming Canada’s continued participation. Meanwhile, a project manager from Japan’s Trade Promotion Organization observed strong interest among Chinese consumers in Japan’s high‑quality products. Exhibiting companies generally reported high‑quality professional visitors, clear purchasing intentions, and significant results from on‑site business matchmaking.

Attendees agreed that ISPO Beijing is not only an excellent platform for brand exposure and business networking but also a crucial hub for understanding trends in China’s outdoor industry and exploring pathways for local brands toward internationalization and sustainable transformation. From unlocking the value of local brands to reshaping narratives of international players, from building sustainable systems to fostering user‑centered, community‑driven interactions, the exhibition vividly charted the progression of China’s outdoor sports industry—from “scale expansion” to “value‑driven refinement.”