ISPO Beijing Sports and Outdoor Products Exhibition

From January 9 to 11, 2026, the ISPO Beijing 2026—Asia’s premier sports and fashion exhibition—was successfully held at the China National Convention Center in Beijing. With an exhibition space of 30,000 square meters, this edition brought together nearly 400 domestic and international brands and supply-chain enterprises, covering key segments such as winter sports, mountaineering and hiking, camping and car‑based travel, sports technology and new materials, cycling, running, and rock climbing. The event provided a comprehensive showcase of cutting-edge industry trends, innovative products, and state-of-the-art technologies, attracting close to 30,000 industry professionals and enthusiasts.

This year’s show featured a wealth of highlights, with local and international brands competing on equal footing—a central attraction for attendees. Huawei unveiled the HUAWEI WATCH Ultimate 2, the industry’s first smartwatch supporting underwater communication, boasting professional-grade waterproofing up to 150 meters, Beidou satellite messaging, and precise positioning capabilities, enabling outdoor enthusiasts to stay connected even in “signal blind spots.” BOSHIHE staged its launch under the theme “From the ‘Top of the World’ to the Global Arena,” becoming the first Chinese outdoor brand to appear on the Winter Olympics stage. The company also forged deep partnerships with the International Skating Union and the International Ski Mountaineering Federation, providing equipment support to the Olympic committees of Kyrgyzstan, Bolivia, and two other nations. SKYRACE introduced its “Chifeng 2.0—Quick-Drying ECO Functional Shirt,” crafted from eco‑friendly recycled yarns; each garment uses approximately the equivalent of four 550‑ml recycled plastic bottles, reducing carbon emissions by about 180 grams per piece. Camel launched its new “China Wilderness Jacket,” featuring high‑saturation hues like Volcanic Purple and Lava Orange, balancing outdoor visibility with fashionable appeal. UTO YouTu presented its Seamless Wool Collection, utilizing a patented “seamless wool knitting” process that employs precision programming to create fully integrated garments in a single step, eliminating the friction and discomfort associated with traditional seams.

A rich array of concurrent events elevated the exhibition into a premier platform for industry dialogue. During the show, specialized forums such as the “Multi‑Sector Consumption and Integration Development Forum,” the “Asia Mountain Winter Sports and Tourism Summit,” and the “Global Outdoor Sports and Tourism Destination Development Forum” convened government officials, academic experts, industry leaders, and pioneering practitioners, offering in-depth analyses of policy directions and case studies of cross‑sectoral integration. The China Textile Commerce Association established a dedicated “Green Path, Quality Ahead” exhibit area, debuting high‑tech gear—including ANTA’s “Champion Dragon Suit” designed for the Milan Winter Olympics—and showcasing group standards such as the “High‑Quality Sports and Outdoor Down Jacket.” In collaboration with Douyin, ISPO created the “Lightweight” Lab, partnering with extreme athletes like Zhang Jing, hiPeak founder HK, and influencer Antie to vividly illustrate the evolution of lightweight design—from technical concepts to mainstream lifestyle trends. Meanwhile, the newly upgraded “Cycling and Running Training Pavilion” featured interactive zones such as the REPO Shoe Story Area, immersive mountain‑bike experiences, and urban sports trend districts, fostering a cultural ecosystem driven by participants and communities.

Sustainable fashion has moved from concept to systemic implementation, emerging as a major highlight of the event. The second ECONOVA Sustainable Fashion Awards spotlighted product innovations that balance environmental value with commercial viability; the “2027 S/S Asia Sustainable Fashion Trend Report” offered forward‑looking design guidance to brands; and the release of the group standard “Circular Apparel Design Specifications” helped translate sustainability from theory into practice. In partnership with COLORO and the Beijing Institute of Fashion Technology’s Sports Fashion Innovation Research Institute, ISPO presented the COLORLAND “Realm of Color” themed exhibition, bringing sustainability to life through material choices, color palettes, and design logic. Meanwhile, ISPO’s outdoor sustainable zone continued its close collaboration with the SEE Foundation, focusing on two popular scenarios—“Sustainable Climbing” and “Sustainable Trail Running”—and using real‑world case studies to promote ecological responsibility.

The professional audience was exceptionally strong, with an unprecedented level of international participation. Among overseas professionals, buyers from department stores, distributors, and e‑commerce platforms accounted for over 70 percent of attendees, with 37 percent primarily seeking franchise opportunities. A commercial attaché from the Canadian Embassy noted the exhibition’s impressive professionalism and affirmed that Canadian companies will continue to participate. A project manager from Japan’s Trade Promotion Organization observed keen interest among Chinese consumers in Japan’s high‑quality products. Exhibiting companies generally reported high‑caliber professional visitors, clear purchasing objectives, and highly effective on‑site business matchmaking.

Attendees agreed that ISPO Beijing is not only an outstanding platform for brand exposure and business networking but also a pivotal hub for understanding China’s outdoor industry trends and exploring pathways for local brands toward internationalization and sustainable transformation. From unlocking the full potential of domestic brands to reimagining the narratives of international players, from building sustainable systems to fostering player‑centric, deeply engaging practices, the exhibition vividly charted the evolution of China’s outdoor sports industry—from “scale‑driven growth” to “value‑oriented sophistication.”