Ningbo Cross-border E-commerce Exhibition – Ningbo Cross Expo

The 4th Ningbo Cross-border E-commerce Expo 2025 was successfully held from May 28 to 30, 2025, at the Ningbo International Convention and Exhibition Center. Initiated by the Ningbo Municipal Bureau of Commerce, the Ningbo Council for the Promotion of International Trade, and the Ningbo Culture, Tourism & Exhibition Group, this year’s event was themed “New Foreign Trade, Benefits for the World” and has become an annual highlight in the cross-border e-commerce sector across East China.

In terms of scale, the expo spanned 70,000 square meters, with all eight exhibition halls fully operational, bringing together 2,500 high-quality foreign-trade manufacturers, 36 cross-border e-commerce platforms, and 190 service providers. The total number of professional visitors reached 91,133, marking a new record. Factory booths accounted for nearly 80% of the total, covering five core categories—home furnishings, pet products & baby items, electronics & lighting, hardware tools & automotive supplies, and daily necessities & gifts—thus forming a supply-chain matrix characterized by comprehensive offerings for large items and refined selections for smaller ones.

This edition featured numerous highlights, with continued deepening of its international footprint. For the first time, an overseas factory zone was established, with a Malaysian furniture manufacturing delegation participating to showcase premium American-style furniture, panel furniture, and other competitive product lines, providing sellers with access to a cross-border supply chain that combines local design with source‑level production. The patented new-products exhibition area maintained its leading position, attracting a vast array of innovations developed within the past year and protected by patents. Meanwhile, the “National Trend Globalization” selection corridor gathered high‑quality handcrafted custom goods, renowned domestic brands, and trendy anime‑inspired products, focusing on high‑ticket, high‑value‑added categories.

A diversified procurement ecosystem brought together buyers from both home and abroad. The expo drew top-tier cross-border e‑commerce sellers such as Savvy Era, Aoji, Anker Innovations, as well as prominent foreign‑trade groups including Kaiyue Group, Zhongji Group, and Deli Group. The scale of international buyer delegations expanded significantly, with Vietnam’s 100‑member purchasing team becoming the largest international contingent this year. Ngoc Anh, CEO of Vietnam’s BAOBAO Express, noted that, building on the outcomes of the previous edition, they had organized even more Vietnamese traders with specific sourcing needs to attend. In addition, buyers from over 30 countries and regions—including the United States, Japan, Russia, Canada, the United Kingdom, Australia, Mexico, and Brazil—participated onsite.

A one-stop cross-border ecosystem showcased rare resources in concentrated form. The expo brought together 36 major cross-border e‑commerce platforms, covering markets across Europe, Africa, the Middle East, Southeast Asia, and Russia. Established giants like Amazon Global Selling and eBay offered one‑on‑one consultations; while Dajian Cloud Warehouse, TikTok Shop, Wayfair, and Walmart hosted seller summits and matchmaking events. Emerging platforms such as Chewy, HepsiGlobal, and Wildberries made their collective debut, with Vente-unique—a vertical platform specializing in home goods and outdoor sports—making its Chinese premiere.

The development of a content‑driven e‑commerce ecosystem emerged as a key highlight. The expo hosted a TikTok influencer marketing session and a Ningbo Smart Manufacturing Product Selection Summit, inviting numerous global influencers with millions of followers to engage directly with Chinese sellers and manufacturers. Concurrently, more than 30 specialized cross-border events were held, addressing industry trend insights, practical skill upgrades, and precise resource matching, thereby helping enterprises build engines for sustainable growth.

The 5th Ningbo Cross-border E-commerce Expo will take place from May 27 to 29, 2026, at the Ningbo International Convention and Exhibition Center. With an anticipated exhibition space of 60,000 square meters, around 2,000 exhibiting companies, and over 86,000 professional visitors, it is expected to continue serving as an efficient platform for exchange and collaboration within the global cross-border e‑commerce industry.