Ningbo Cross-border E-commerce Exhibition – Ningbo Cross-border Expo

Ningbo Cross-border E-commerce Exhibition (Ningbo Cross-border Expo), as the “No. 1 Cross-border Event in East China,” is one of the most influential high-end professional cross-border exhibitions in China today and the only domestic trade show centered on the “home‑furnishings” category. At the same time, the Ningbo Cross-border Expo has long served as a key indicator of medium- to long-term industry trends in cross-border e‑commerce, marking the sector’s transition from a “new form of foreign trade” to a “primary growth driver” for international commerce.

Since its inaugural edition in 2021, the Ningbo Cross-border Expo has grown hand in hand with the industry, continuously expanding its scope thanks to its strong reputation and widespread recognition. The Ningbo Cross-border E‑commerce Exhibition (Ningbo Cross-border Expo) will further deepen its industrial‑chain integration and international footprint, creating distinctive “hardcore highlights.”

The Ningbo Cross-border E‑commerce Exhibition (Ningbo Cross-border Expo)is themed “New Foreign Trade, Benefits for the World,” with the goal of building a comprehensive ecosystem for China’s export‑oriented cross‑border e‑commerce. It actively invites exhibitors from across the value chain, including cross‑border e‑commerce platforms, payment services, logistics providers, warehousing operators, legal service firms, talent‑training organizations, industrial parks, third‑party operation agencies, trademark specialists, VAT experts, and more.

Notable participating companies include: Hoya, Aosen, Younite, Anker Innovations, Shein, Global Easy Buy, OGI, Youkeshu, Daotuo, Yongbei Hui, Meiyin, Yingshi, Sailant Dongyao, Yousheng International Trade, Heimi Technology, Zhongji, Sail, Kaiyue, Shenzhen Cross‑border E‑commerce Association, Guangzhou E‑commerce Association, Chengdu Cross‑border E‑commerce Association, Henan Cross‑border E‑commerce Association, Hebei Cross‑border E‑commerce Association, Shanxi E‑commerce Association, Wuhan Cross‑border E‑commerce Association, Amazon, eBay, Alibaba’s International Procurement Delegation, various industry‑specific seller summit procurement delegations, as well as numerous traditional foreign‑trade enterprises from across the East China region and beyond.

In addition, the Ningbo Cross-border E‑commerce Exhibition (Ningbo Cross-border Expo)also welcomes small and medium‑sized foreign‑trade manufacturers and wholesalers, providing flexible cross‑border supply‑chain solutions tailored to large, medium, and small exporters, as well as related trading companies. The event simultaneously accommodates traditional export‑trade formats, proactively inviting a vast array of conventional foreign‑trade enterprises from the Yangtze River Delta and across China to participate in sourcing activities, thereby establishing a robust platform for supply‑demand matching and addressing their needs for product diversity and bulk procurement.

Ningbo Cross-border E-commerce Exhibition – Ningbo Cross-border Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Ningbo Cross-border E-commerce Exhibition – Ningbo Cross-border Expo: 宁波洽丰休闲用品有限公司, 宁波可凡电器有限公司, 深圳市易恒达电商物流有限公司, 深圳市北美之路供应链管理有限公司, 优时派跨境物流供应链（深圳）有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Ningbo Cross-Border E‑Commerce Fair

• The Ningbo Export Cross-Border E‑Commerce Exhibition is one of the largest and most influential high-end professional cross-border trade shows in East China, and the only domestic expo centered on the “home furnishings” category. It has been hailed by the industry as “East China’s premier cross-border event.” Initiated by the Ningbo Municipal Bureau of Commerce, the Ningbo Council for the Promotion of International Trade, and the Ningbo Culture, Tourism & Convention Group, the fair has been successfully held four times since its inception in 2021, marking the transformation of cross-border e‑commerce from a “new form of foreign trade” to a “key driver of export growth.”
• The core value of participation lies in its robust supply-chain integration capabilities and access to premium source‑factory resources. In 2025, the exhibition will bring together 2,500 high-quality export-oriented factories, with factory booths accounting for nearly 80% of the total. These cover five key product categories—home furnishings, pet products and infant goods, electronics and lighting, hardware tools and automotive supplies, as well as daily necessities and gifts—forming a supply-chain matrix that is both comprehensive for large items and highly specialized for smaller ones. In addition to local Ningbo enterprises, leading industrial clusters from Suzhou, Linhai, Jiaxing, Anji, Ninghai, and other regions across China will participate in a consolidated manner, offering buyers a one-stop sourcing hub for direct procurement at the source. The fair also features a dedicated overseas-factory zone, where Malaysian furniture manufacturers will exhibit as a group, providing sellers with cross-border supply-chain resources that combine local design with source‑level production, thus upgrading the model from “one-way export” to “two-way connectivity.”
• The exhibition has established a diversified global procurement ecosystem, precisely connecting domestic and international core buyer networks. Building on years of experience, the fair has developed a comprehensive procurement pipeline encompassing “cross-border product selection, foreign-trade purchasing, joint overseas procurement, collaborative procurement by overseas Chinese entrepreneurs, platform‑direct sourcing, and online inquiries.” In 2025, the event will attract leading cross-border e‑commerce sellers such as Savvy, OATLY, Anker Innovations, Zhiou, and Zibuyu, alongside renowned foreign‑trade groups including Kaiyue Group, Zhongji Group, and Deli Group. The scale of international buyer delegations has expanded significantly, with procurement missions arriving from Vietnam, South Korea, Malaysia, the Middle East, Africa, and other regions; among them, a Vietnamese delegation of over one hundred members represents the largest international contingent. Additionally, buyers from more than 30 countries and regions—including the United States, Japan, Russia, Canada, the United Kingdom, Australia, Mexico, and Brazil—will be present on-site.
• The exhibition brings together mainstream global cross-border e‑commerce platforms and an end-to-end service ecosystem, providing businesses with one-stop empowerment for going overseas. In 2025, the fair will host 36 major cross-border e‑commerce platforms, covering markets across Europe, North America, Africa, the Middle East, Southeast Asia, and Russia. Established platforms such as Amazon Global Selling, eBay, Walmart, and Wayfair will offer on‑site consultations and matchmaking services; Dajian Cloud Warehouse, TikTok Shop, and Made-in-China.com will organize summits and forums; while emerging platforms like Chewy, HepsiGlobal, and Wildberries will make their debut, with Vente-unique making its first appearance in China. Concurrently, the fair will stage more than 30 specialized cross-border events, addressing industry trend insights, practical skill enhancement, and precise resource matching. It will also feature TikTok influencer marketing and the Ningbo Smart Manufacturing Product Selection Summit, inviting globally influential social-media personalities with millions of followers to engage directly with Chinese sellers, helping merchants connect with overseas social-media influencers and accelerate brand expansion abroad.
• For Chinese enterprises, this exhibition serves as a strategic gateway for expanding into global markets, forging international connections, and transitioning from OEM/ODM manufacturing to building their own brands. Leveraging the strategic advantages of Ningbo Port, the fair has become a vital window for observing the evolution of China’s cross-border e‑commerce sector. Participating companies can use this platform to tap into high‑quality global procurement resources and seize early opportunities in the burgeoning cross-border e‑commerce landscape.

Notable exhibitors

• Leading Cross-Border E-Commerce Sellers: Hoya, Aosen, Younait, Anker Innovations, Shein, Savvy Era, Aoji, Youshuke, Zhiou, Zibuyu, Daotuo, Yongbeihui, Meiying, Yingshi, Sailante Dongyao, Yousheng International Trade, Heimi Technology, Zhongji, Sail, Kaiyue, Deli Group, Leguo
• Cross-Border E-Commerce Platforms: Amazon Global Selling, eBay, Walmart, Wayfair, Dajian Cloud Warehouse, TikTok Shop, Made-in-China.com, Alibaba.com, AliExpress, Lazada, Shopee, Coupang, OTTO, Wildberries, JoomPro, HepsiGlobal, Vente-unique, Newegg, Tophatter, WISH, SHOPLINE, Weimob
• International Buyer Delegations: Vietnamese Buyer Delegation (100-person group), Korean Buyer Delegation, Malaysian Buyer Delegation, Middle Eastern Buyer Delegation, African Buyer Delegation
• Overseas Factory Exhibition Groups: Malaysian Furniture Factory Exhibition Group
• Domestic Industrial Belt Exhibition Groups: Suzhou Industrial Belt, Linhai Industrial Belt, Jiaxing Industrial Belt, Yibin Industrial Belt, Taizhou Industrial Belt, Anji Industrial Belt, Ninghai Industrial Belt, Yongkang Hardware Industrial Belt, Yiwu Gift Industry Belt, Jiangsu Textile Industrial Belt, Hunan Ceramics Industrial Belt, Shanxi Glass Industrial Belt
• Industry Associations and Institutions: Shenzhen Cross-Border E-Commerce Association, Guangzhou E-Commerce Association, Chengdu Cross-Border E-Commerce Association, Henan Cross-Border E-Commerce Association, Hebei Cross-Border E-Commerce Association, Shanxi E-Commerce Association, Wuhan Cross-Border E-Commerce Association, Ningbo Cross-Border E-Commerce Association, Ningbo Home Furnishings Industry Association