Shenzhen Pet Products Expo & Custom/Cross-Border Product Selection Festival

The 2026 Shenzhen Pet Products Expo (SCPE), backed by the UFI‑certified organizer Reed Exhibitions China and drawing on its 33 years of deep expertise and industry resources, will showcase new products from renowned pet brands such as Pat, GiGwi, and Xumo, covering the entire product spectrum—from staple pet food and smart devices to stylish apparel. Anchored by the core positioning “New Growth in the Gift Channel,” the expo focuses on the diverse applications of pet products across gift channels, points‑redeeming promotions, promotional giveaways, corporate benefits, and livestream e‑commerce, creating a new integrated platform for brand owners, channel partners, manufacturers, and retail chains.

This edition of the expo will be held from October 20 to 23, 2026, at Hall 3 of the Shenzhen International Convention & Exhibition Center (Bao’an), running concurrently with the 34th Shenzhen Gifts & Home Products Expo. Together, they will share nearly 300,000 square meters of exhibition space, host 4,500 exhibitors, and attract 300,000 professional buyers—over 80% of whom are enterprise procurement decision‑makers, gift companies, channel distributors, and e‑commerce product selection managers. This provides pet brands with precise access to key buyers in the gift channel, making it an essential annual event for expanding into gift‑channel markets and tapping into the trillion‑yuan emotional‑consumption sector.

Shenzhen Pet Products Expo & Custom/Cross-Border Product Selection Festival tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.