China Yiwu FairCHINA YIWU FAIR

The China Yiwu Fair is one of the most influential and effective daily consumer goods exhibitions globally. It is jointly organized by the Ministry of Commerce of the People's Republic of China, the Zhejiang Provincial People's Government, the China Council for the Promotion of International Trade (CCPIT), the China National Light Industry Council, and the China General Chamber of Commerce.

As Yiwu's flagship exhibition, the China Yiwu Fair has grown into a leading global trade show for daily consumer goods since its inception in 1995. It serves as an excellent one-stop platform for domestic and international buyers to source "Made in China" products. Numerous SMEs, products, and brands have leveraged the fair to "go global."

Themed "Cultivating New Drivers for Foreign Trade, Shaping New Advantages in Opening-up," this edition of the China Yiwu Fair features dedicated exhibition zones for daily consumer goods, hardware tools, architectural hardware, electronics & electrical appliances, toys, electromechanical machinery, sports & outdoor leisure products, cultural & office supplies, and service trade, alongside a special "Future Market" themed zone. The event will offer over 3,900 international standard booths and host more than 2,500 exhibiting companies. (Copyright of this content belongs to Juzhan. Reproduction without permission is prohibited.)

Continuing its strategic focus on nationwide exhibitor recruitment and global buyer attraction, this edition gathers over 2,500 source manufacturers from industrial bases across 20 provinces and municipalities, including Zhejiang, Shandong, Hebei, Guangdong, Jiangsu, and Guangxi, showcasing their latest products. In Hall D1, exhibitors from Zhejiang, Guangdong, and other regions present this year's newest consumer electronics. Brands such as Kemei, Haohan, Gemei, Kesi, Aipute, Oula, and Weiye are prominently featured. Numerous festival electronics and appliance manufacturers are also on site, with many domestic and international influencers and KOLs eagerly testing the products.

Embracing the integration of two-way trade from export to import, the China Yiwu Fair consistently empowers Chinese brands and commodities to expand overseas, helping Chinese enterprises transition from manufacturing "quality products" to building "premium brands." For the first time, the Export Commodities Exhibition at this year's fair will feature foreign "influencer streamers" for live promotional broadcasts. Leveraging their linguistic and cultural advantages, these streamers will resonate with overseas buyers, deliver the latest commodity information globally, and drive high-quality bilateral trade in international small commodities.