The Guangzhou International Tourism Industry Expo (CITIE, hereinafter referred to as the Guangdong Tourism Fair) has been held annually since its inception in 2005. It was formerly known as the Guangdong International Tourism Expo and is one of the key supporting activities of the Guangdong International Tourism Cultural Festival. It always focuses on the largest source output area in China, gathering global high-quality tourism destinations, service providers, and suppliers. It specializes in B2B display and B2C sales integration, providing a platform for information exchange, promotion, and product procurement for the global tourism industry.

The Guangzhou International Tourism Industry Expo CITIE was officially renamed the China (Guangdong) International Tourism Industry Expo in 2011, approved by the National Tourism Administration, and upgraded to one of the national-level tourism expos; that same year, the Guangdong provincial government decided at a regular meeting to hold it annually, aiming to create an internationally renowned tourism expo brand. After years of brand development, the Guangdong Tourism Fair has become the most international comprehensive international tourism expo with the best market operation results in China. (The content of this article belongs exclusively to Juzhan Network. Unauthorized forwarding is prohibited.)

The Guangzhou International Tourism Industry Expo CITIE is hosted by the Guangdong Provincial Department of Culture and Tourism, organized by the Guangdong Tourism Development Promotion Center, with Guangzhou Travel serving as the executive unit. It adheres to the market-oriented exhibition model of "government guidance, enterprise subject, market operation, and social participation", and provides execution services according to the positioning of "professionalization, marketization, and internationalization". The Guangdong Tourism Fair's influence and brand recognition in the domestic and international tourism industry continue to grow.