Ningbo International Sports Goods Expo (NBSF) will be themed "Sports Make Life Better", dedicated to inspiring the public to enhance their health awareness and promoting the prosperity of China's sports and health industry.

As domestic residents' living standards rise, the demand for sports goods in China has seen rapid growth; concurrently, the scale of exports of domestic sports goods continues to maintain a steady increase, driving the expansion of the domestic sports goods industry. According to data from Ningbo Customs, the main countries and regions where Ningbo's sports goods are exported include the United States, Europe, Japan, South Korea, Australia, etc., with the United States being the largest market for Ningbo's sports goods exports.

Ningbo International Sports Goods Expo (NBSF)features ancillary activities such as the Zhejiang Pilates Science Conference, the Sports Industry Summit Forum, Fitness and Beauty Invitational Tournament, the Ningbo Sports Fair Fashion Awards Ceremony, and the Cross-Border E-commerce Selection Summit for Sports Products.

To better meet market demands and promote industry development, Ningbo International Sports Goods Expo (NBSF)is organized by the Ningbo Sports Fair Organizing Committee, leveraging years of exhibition service experience. Guided by the concept of "professionalism, branding, scalability, and internationalization", it operates through professional methods, relying on a complete audience invitation system, to provide all parties in the industry with a more comprehensive and efficient trade negotiation platform.