China (Suzhou) Sports Tourism ExpoCSTE

1. Sports Culture and Sports Tourism Themed Exhibition Area

Focusing on the key tasks of the General Administration of Sport for 2025 and building upon the significant achievements made during the 14th Five-Year Plan period in advancing China’s vision as a sports powerhouse, this area employs visual displays, videos, cultural relics, and sports‑related artworks to create an immersive sports‑culture experience.

2. Regional Sports Culture and Sports Tourism Exhibition Areas

Centered on the vivid practices of promoting national sports development under the “national unified strategy,” this section showcases the accomplishments of provincial, regional, and municipal governments, national urban clusters, and distinctive counties and cities in advancing sports culture and sports tourism.

3. Specialized Exhibition Areas for Unique Sports Disciplines

This area provides a platform for the Sports Project Management Center of the General Administration of Sport, national single-sport associations, outdoor sports bases, event IP owners and operators, as well as sports‑consumption brands and enterprises, enabling them to highlight outstanding achievements in sports‑discipline cultural development and industrial growth.

4. Sports Technology and Services Exhibition Area (including Sports Equipment and Integrated Physical Education Products)

Targeting young audiences, this zone features dedicated sections showcasing popular science materials on sports technology to spark interest and curiosity. It also brings together leading companies from various sectors of the sports industry to present digital innovations and set new trends. Guided by the principles of “integration of physical education and sports” and “health first,” the exhibition offers diverse educational content, supporting the development of holistic youth‑development systems and fostering healthy growth.

The following are the sub‑areas and core exhibits:

（1）National Competitive Sports: Olympic‑level professional equipment, intelligent training systems, sports medicine and rehabilitation services, licensed event products, commercialization of champion IPs, event‑related technical services, and smart fitness facilities.

（2）Sports Venues and Equipment: competitive‑grade sporting gear, modular flooring systems, venue air‑purification systems, solar‑powered lighting, smart lockers, unmanned gym management systems, artificial turf, fitness equipment, and swimming‑pool apparatus.

（3）Sports Consumption and Services: balls and rackets, roller‑skating gear, muscle‑building and body‑slimming products, protective gear, sports bags, water‑sports equipment, winter‑sports gear, mountaineering and climbing equipment, cycling gear, and other outdoor‑activity products.

（4）Smart Campus Sports and Integrated Physical Education: campus sports‑facility construction and equipment, sports‑equipment supplies, smart‑campus sports initiatives, AI‑driven digital sports solutions, school‑based physical‑fitness testing devices, middle‑school entrance‑exam preparation programs, sports‑monitoring tools and smart wearables, as well as integrated physical‑education curriculum development.

（5）Sports Fashion Brands: athletic footwear and apparel, personal sports accessories, and more.

（6）Sports Tourism: displays of sports culture and tourism resources, featured sports disciplines, and related IP‑derived products.

5. National and International Group Exhibition Areas

Taking advantage of international multi‑sport events hosted in China—such as the 9th Asian Winter Games and the 12th World Games—this section highlights Sino‑foreign cultural exchange activities planned for 2025, inviting national pavilions, sports organizations, and sports enterprises to participate, thereby fostering international sports dialogue and cooperation.