China International Consumer Goods Expo – Hainan Consumer Goods Fair – CICGF

The China International Consumer Goods Expo (EXPO HAINAN, abbreviated as CICGF) was launched following the official global release on June 1, 2020, of the Overall Plan for the Construction of the Hainan Free Trade Port, demonstrating China’s firm resolve to further open up and share development opportunities with the world. The CICGF brings together global resources in the consumer sector, creating a premier platform for showcasing and trading consumer goods and injecting new momentum into global consumption growth.

The main venue of the CICGF is the Hainan International Convention and Exhibition Center, with duty‑free shopping experience zones set up at the Haikou International Duty‑Free Shopping Complex and the Sanya International Duty‑Free Shopping Complex, and a yacht exhibition held in Sanya. The United Kingdom will serve as the Guest Country of Honor for the fifth edition of the CICGF. For the first time, a Host Province has been designated—the Municipality of Beijing.

In line with central government directives to boost consumption, the CICGF will continue to adhere to its “premium” positioning,汇聚 domestic and international high‑quality consumer goods and connect global buyers and sellers, establishing itself as a world‑class platform for showcasing premium consumer products, streamlining distribution channels, bolstering consumer confidence, and facilitating both domestic and international dual circulation—creating opportunities for global companies to tap into the Chinese market and for Chinese enterprises to expand globally.

The United Kingdom will be the Guest Country of Honor at the fifth CICGF. In addition to longstanding partners such as the United Kingdom, France, Switzerland, Ireland, the Czech Republic, Canada, Japan, South Korea, Malaysia, Thailand, and the Hong Kong and Macao Special Administrative Regions, who are once again actively organizing top‑tier consumer brands and products for participation, we will also welcome official pavilions from Slovakia and Brazil, as well as a corporate delegation from Singapore, all seeking to leverage the CICGF platform to enter and strengthen their presence in the Chinese market.

Leading companies and brands—including Estée Lauder Companies (USA), Reckitt Benckiser Group (UK), Volkswagen Group (Germany), Charoen Pokphand Group and ThaiBev Group (Thailand)—have confirmed independent participation. The Chinese luxury beauty group USHOPAL will bring nearly ten global ultra‑luxury brands, including the French century‑old skincare brand PAYOT, the high‑end French fragrance house Juliette Has A Gun, and the British luxury skincare label ARgENTUM.

Thirty provincial administrative units across China, along with the Xinjiang Production and Construction Corps and the separately listed cities of Ningbo and Shenzhen, will present their respective top exhibitors and signature products. For the first time, the CICGF has designated a Host Province—Beijing—and the Beijing Municipal Bureau of Commerce will soon provide details. Well‑known names such as Moutai, Huaxi Bio, and Li Ziqi’s intangible cultural heritage apparel have also confirmed their participation. This edition will feature the “High‑Quality Export Products Tour in China” initiative, showcasing selected premium export items and organizing investment matchmaking events for foreign trade enterprises.

This year’s CICGF places particular emphasis on emerging consumption trends, including consumer technology, artificial intelligence, low‑altitude aviation, fashion and lifestyle, health and wellness, and intelligent connected vehicles. Huawei, iFLYTEK, ShuoYin Technology, Ubot Technology, and Tesla (USA), among other industry leaders, will be in attendance.

Centered on consumption themes and tailored to the needs of key guests, this year’s CICGF will curate a series of signature events, including new product launches, fashion shows, jewelry showcases, and makeup presentations, while also organizing a range of supporting activities focused on hotspots such as fashion consumption, digital consumption, health‑oriented consumption, the low‑altitude economy, and an island‑wide test drive event for new energy vehicles.

As the first national‑level exhibition held this year, the CICGF will attract numerous senior executives and professional buyers from leading global companies abroad, who will lead delegations to attend and participate in face‑to‑face brand promotions and supply‑demand matching, further highlighting the expo’s role as a global public service platform for “buying worldwide and selling worldwide.” We cordially invite friends from all sectors of society to join us in Hainan for this grand event and to work together for shared development!

China International Consumer Goods Expo – Hainan Consumer Goods Fair – CICGF tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for China International Consumer Goods Expo – Hainan Consumer Goods Fair – CICGF: 赛科（浙江）国际贸易有限公司, 赣州科盈结构陶瓷有限公司, 甘谷县康苹果品有限责任公司, 辽源市禹然农业发展有限公司, 梧州中茶茶业有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Six Key Reasons to Exhibit at the Hainan CIIE

• A National‑Level Exhibition Platform with Far‑Reaching Brand Influence: As one of China’s four flagship national-level expos, the fifth edition brought together over 4,200 consumer brands from 71 countries and regions, including 65 Fortune Global 500 companies and industry leaders. Exhibitors can compete alongside top global brands, benefiting from the platform’s authoritative endorsement and international visibility.
• High Level of Internationalization, Connecting Global Resources: The United Kingdom, as the guest country of honor, presented 53 brands, while Slovakia, Singapore, Brazil, and other nations debuted with national pavilions. With over 60,000 professional buyers—more than 10% higher than the previous event—this provides an efficient gateway for expanding overseas markets and attracting international partnerships.
• A Hub for First‑To‑Market Innovations, Setting Consumption Trends: The expo featured the launch of more than 100 new products, including Canada’s first goat milk powder to enter China and Swiss Luminox watches. La Prairie’s functional nutritional supplements also made their debut as the first licensed health product in Hainan. Exhibitors can showcase their latest innovations to global audiences, seizing the first‑to‑market advantage.
• A Platform for Emerging Tech‑Driven Consumption Trends: The inaugural New Consumption Technology Zone highlighted前沿technologies, with exhibits such as UBTech’s humanoid robot and BrainCo’s intelligent bionic hand. The low‑altitude economy zone attracted 12 leading companies, securing RMB 1.6 billion in investment commitments, offering a strategic foothold in this fast‑growing sector.
• Effective Supply‑Demand Matching with Guaranteed Conversion Rates: Three dedicated supply‑demand pairing sessions resulted in 52 intent agreements, totaling approximately RMB 92 billion. On the opening day, CP Group signed a RMB 4.38 billion strategic pact. The ‘Zhejiang Excellence’ thematic exhibition facilitated over 500 buyer–seller discussions, with more than 150 reaching purchase intentions.
• Leveraging the Hainan Free Trade Port Advantage to Deepen Market Presence: Benefiting from the Hainan Free Trade Port’s unique duty‑free policies, brands such as Estée Lauder and Luckin Coffee have used the expo to accelerate their expansion. Exhibitors can capitalize on these preferential policies to efficiently access China’s vast market and unlock new growth opportunities.

Notable exhibitors

• Global Luxury and Fashion Giants: LVMH Group, Richemont Group, Kering Group, Estée Lauder Companies, Burberry, Swatch Group, DFS
• International Automotive and Technology Brands: Volkswagen Group (Volkswagen, Audi, Porsche, Bentley, Lamborghini, Ducati), Tesla, Zeekr, Huawei, iFlytek
• Consumer Technology: UBTech, BrainCo, Titan Robotics, Aosheng Intelligent, QumCore, Shokz
• Low‑Altitude Economy: EHang, United Aircraft, XPeng Aeroht, China Aviation Industry Corporation
• International Pavilions: UK Guest Country Pavilion (Burberry, WEDGWOOD, Denby, Aynsley, Fable England, Pixi, Ben Ambers, and 53 other brands), Swiss National Pavilion (Cellcosmet, Luminox, LANGWATER, Getal, La Prairie functional supplements), Canadian National Pavilion, French National Pavilion, Irish National Pavilion, Slovak National Pavilion, Singapore Pavilion, Czech Pavilion, Japan Premium Pavilion
• International Consumer Goods Titans: CP Group, TPIPL, Reckitt Manroland Group, Otsuka China, CATALO, VOSS, OSIM
• Leading Domestic Enterprises: Huaxi Biologics (Runbaiyan, Quadie, Huaxi Dangkang), Moutai Group, Yili Group, Pien Tze Huang, Dashang Group, CR Group, Hainan Land Development Group, China Duty Free Group, Wangfujing Group, China Gold, Lao Fengxiang, Chow Tai Fook, Kimberly Diamond, China Jewelry, iFlytek, Shokz