China International Furniture Exhibition – Shanghai Furniture Fair

The Value of Participating in the China International Furniture Exhibition

• The China International Furniture Exhibition (FURNITURE CHINA) is the largest and most internationally oriented professional trade fair in China’s furniture sector. Since its inception in 1993, it has been successfully held thirty times and is widely recognized as a global benchmark for the furniture industry and a pivotal hub for the Asian market. Co‑hosted by the China National Furniture Association and Shanghai Intex Exhibition Co., Ltd., the 30th edition in 2025 adopted the theme “Crossing Boundaries—A New Era,” expanding to 350,000 square meters. It gathered over 3,200 global exhibitors from 24 countries and regions, attracting 163,527 professional visitors from 174 nations—an increase of 13.9% in overseas attendance, marking a record high.
• The core value of participation lies in its role as a global barometer for furniture trade and its unique ability to connect exhibitors directly with international buyers. Covering the entire industry chain—from residential furniture and office furnishings to home décor, raw materials, and manufacturing equipment—the exhibition creates a closed-loop ecosystem spanning design, R&D, production, and supply. During the 2025 event, over 120 substantive cooperation agreements were reached through targeted business matchmaking sessions, while the “Global Buyers’ Night” facilitated deep cross‑border networking. The exhibition also pioneered the “Factory Direct Sales Pavilion,” bringing together more than 200 source factories, integrated with the online “Intex Furniture Preferred” mini‑program, thus establishing a 365‑day continuous “Design Supply Chain Express” service.
• The exhibition provides a one‑stop commercial platform covering the entire furniture value chain. At the New International Expo Center, local original design brands such as Dixin, Aibao, Yazhen, Zuoyou, Gujia, Muis, and others are joined by internationally renowned names like Ligne Roset, Ashley, KODA, BOORI, and others. The China Furniture Manufacturing & Materials Show (FMC China) brings together over 800 top-tier global supply‑chain enterprises, showcasing smart lifting and electric adjustment solutions from Lege, Jiechang, and Germany’s OKIN, while Danish TEXSTYLE, Portuguese ELASTON, and the U.S. Hardwood Export Council, along with the French Wood Association, collaborate with more than 40 overseas companies to create a one‑stop procurement platform for imported timber.
• The exhibition aligns with three major industry trends—design leadership, intelligent empowerment, and green sustainability—building a technologically advanced hub deeply integrating research, education, industry, and application. H3 Design Hub presents works at museum‑level quality, with Lu Zhirong’s “One Realm” special exhibition, Lü Yongzhong’s “Living Furniture Practice” joint show, and Yang Mingjie’s “The Evolution of Design” drawing profound industry resonance. The China Furniture Design Golden Pin Award strategy has been upgraded, introducing the “China Architectural Decoration Golden Pin Award” and incorporating interdisciplinary resources from architecture and interior design. Zuoyou sofas debuted smart home‑integration features, while Shengao Technology’s UP7 smart height‑adjustable desk, equipped with touch controls and sedentary‑reminding vibrations, exemplifies the direction of “new productivity.” Yao Xiaojuan’s independently developed “Custom Furniture 3D Printing Intelligent Manufacturing Platform” has already been implemented at Meike Home and other enterprises, effectively driving the industry toward greater intelligence and environmental sustainability.
• For Chinese enterprises, this exhibition serves as a strategic gateway for expanding into global markets, connecting with international resources, and showcasing innovative capabilities. The “Top Ten Chinese Furniture Brands Exhibition,” themed “Brand Power Nation,” invited distinguished brands such as Shengao, Zuoyou, Fengyang, ZhenDan, Dongcheng, and Bluebird to present their strengths to a global audience, highlighting China’s originality, technological prowess, and product excellence. For the first time, the exhibition employed a staggered schedule mechanism to efficiently manage global visitor flows, while its digital foreign‑trade platform, DTS FurnitureChina, underwent a major upgrade, offering smarter, more efficient supply‑demand matching services for global buyers and premium suppliers. Exhibiting companies can leverage this platform to access global procurement networks and seize early opportunities in the industry’s ongoing transformation toward intelligence, sustainability, and globalization.