China International Home Textiles and Accessories Expo – Shanghai Home Textiles Fair

From August 20 to 22, 2025, the China International Home Textiles and Accessories (Autumn/Winter) Expo was successfully held at the National Exhibition and Convention Center (Shanghai). Guided by the China National Textile and Apparel Council, the event was co-organized by the China Home Textiles Association, the Textile Industry Branch of the China Council for the Promotion of International Trade, and Messe Frankfurt (Hong Kong) Ltd. With the core theme “Moving Forward with Innovation, Achieving Long-Term Success through Quality,” the expo anchored itself on four strategic pillars: enhancing quality and efficiency, optimizing costs, promoting green and sustainable practices, and expanding into emerging markets.

Unprecedented Scale and Popularity. The exhibition featured four major pavilions and twelve thematic zones, bringing together nearly 900 high-quality exhibitors from 20 countries and regions worldwide. It attracted over 35,000 professional visitors from 116 countries and territories, including nearly 5,000 international buyers. The number of buyer delegations—nearly 30 groups comprising approximately 2,000 buyers—increased by 73% year over year. Meanwhile, the Chinese market demonstrated robust vitality, drawing specialized buyers from more than 30 provinces and municipalities, spanning importers/exporters, wholesalers/distributors, interior designers, e‑commerce platforms, and other diverse sectors.

Strong Exhibitor Lineup and Concentrated Showcase of Industry‑Wide Innovations. Leading domestic and international brands—including Huasheng, Guleshi, Bona Home, Enzo Textiles, Lijia Carpets, Yuanzhicheng, Inovatech, Kolidar, Block, Hualtai, Maya, Shengli, Hexin, Yada, Zhongwang, Aike, Rioma, and Kaeen—made prominent appearances. Functional fabrics emerged as a standout highlight: the Linping Home Textiles delegation from Hangzhou, with nearly 100 companies, occupied close to 7,000 square meters of exhibition space. Brands such as Zhongwang Fabric and Jiaheng Textiles developed outdoor fabrics with exceptional resistance to sunlight, achieving color fastness up to ten times the industry standard, while Huachen New Materials’ 100% blackout curtains garnered significant attention. Aike Home Textiles introduced its “Monet’s Garden” collection, seamlessly blending Eastern and Western aesthetics, while Yin Yan Velvet’s high‑hue silk velvet fabric delivers gradient effects and an enhanced tactile experience.

Rich Concurrent Events and In‑Depth Industry Exchanges. During the expo, more than 20 high‑profile events were organized around four key themes: technological innovation, design leadership, industrial integration, and green circularity. The “Future of Textiles” innovation zone made its debut, showcasing cutting-edge advancements in sustainable materials, recycled fabrics, bioengineered textiles, and AI‑driven technologies. Xiaohongshu, in collaboration with leading home textile brands, unveiled the “Xiaohongshu Home Textiles and Home Furnishings Industry Operations Manual.” The “2026/27 China Home Textiles Trend Report” presented four thematic concepts—“Idyllic Realm,” “Illusory Realm,” “Spiritual Realm,” and “Dazzling Realm”—while the “Zhenze Silk Cup” competition celebrated its tenth anniversary with an exhibition highlighting past award‑winning works. Experts from Colombia, Uzbekistan, and Vietnam analyzed opportunities in emerging markets, helping enterprises seize new momentum for global expansion.

Record‑Breaking Internationalization and Effective Business Matching. Precise pre‑expo planning enabled one‑on‑one and one‑to‑many matchmaking sessions, with dedicated “Belt and Road” overseas showcases and bilateral meetings with European and American chambers of commerce launched successively. The regional sales manager of Egypt’s Oriental Weavers noted that the expo’s international reach was particularly impressive, with the designer zone creating distinctive value propositions. Turkey’s Bona Home reported that approximately 60% of its contacts originated from mainland China, while another 40% spanned Taiwan, Southeast Asia, Latin America, and other regions. Iran’s Tavana Carpet, participating for the first time, immediately tapped into new business opportunities across the Middle East and China. The next Intertextile Autumn/Winter Home Textiles Expo will once again be held at the National Exhibition and Convention Center (Shanghai).