Hangzhou International Beauty Expo (CBE)

Capitalizing on the autumn new product launch season, the Hangzhou International Beauty Expo (CBE) serves as a premier platform for the debut of autumn collections in Hangzhou. By innovatively leading new industry trends and styles, it comprehensively empowers enterprises and businesses to drive growth in the second half of the year.

Themed "Golden Autumn New Arrivals," the expo showcases cutting-edge products, innovative ingredients, and emerging retail scenarios. Aligning with the industry's H2 launch and procurement season, it rigorously curates over 700 cosmetics enterprises from 20 countries and regions worldwide based on market-preferred standards. Featured exhibitors include rising Chinese brands, specialty ingredient suppliers, influencers & agencies, and trendy retail formats.

Domestic beauty brands have transitioned from imitation to forging their own distinctive development paths. An increasing number of Chinese brands are ramping up R&D investments to ensure product uniqueness and quality. Coupled with enhanced product standards, these brands have gained significant confidence, frequently innovating in content marketing and scientific communication, thereby fueling a nationwide surge in the "Guochao" (China Chic) beauty trend.

Furthermore, CBE Hangzhou will contribute to the city's urban development through its core pillars: innovation, fashion, technology, internationalization, and digitalization. The expo attracts professional buyers from across China and globally. Audience breakdown by type: 29.1% online retailers, 25.2% offline retailers, and 21.3% supply chain procurement. By role: 31.1% procurement professionals, 19.8% chairpersons/general managers/executives. By visit purpose: 35.3% sourcing brands/products, 30.4% sourcing factories/upstream supply chains.