Licensing Expo China (LEC)Licensing Expo China

Founded in 2017, Licensing Expo China (LEC) is one of the world's premier brand licensing exhibitions. It aims to facilitate effective matchmaking between owners and agents of influential licensing categories (such as entertainment, characters, fashion, art, and corporate brands) and consumer goods manufacturers, licensees, and retailers.

This edition focuses on four core pillars: business opportunities, industry trends, networking, and experiential engagement. By integrating more licensing industry resources and carefully curating a diverse range of highlight events, it creates a professional and efficient communication platform for numerous licensors (IP owners/agents). Through face-to-face interactions, participants can deeply explore cooperation potential and jointly drive the thriving development of various industry sectors. (Copyright of this content belongs to Juzhan. Reproduction without permission is prohibited.)

Licensing Expo China (LEC) is expected to cover an exhibition area of 50,000 square meters, gathering over 1,800 IPs across categories including: animation & characters, film/TV & broadcasting, web literature, gaming & entertainment, sports & esports, cultural & museum arts, trends & fashion, publishing, corporate brands, online video, characters, celebrities, music, non-profit organizations, and higher education institutions.

This year's exhibition is expected to bring together over 400 exhibitors, including Warner Bros., Tencent Video, iQIYI, Bilibili, Honor of Kings, NetEase Games, Bandai, NBA, Giant Network, A Bite of China, Legendary Pictures, The Three-Body Problem, BBC Studios, AliFish, Fantawild, Ubisoft, Blizzard Entertainment, B.Duck, China Media Group (CMG), Bobdog, Nailong, Cool Play, MINISO, M&G Stationery, Michelin, Yidian Dian, Wujie AI, and SenseTime. Additionally, numerous emerging IPs will make their debut, offering more opportunities for collaboration.

Licensing Expo China (LEC) will continue to host specialized buyer matchmaking sessions, focusing on key licensing categories such as cultural & museum products, apparel, toys, cultural tourism, food, cultural & creative products, and retail. Supported by partners like the Shanghai Tourism Industry Association and the Shanghai Food Industry Association, these sessions enable licensing professionals from diverse fields to engage in face-to-face communication, creating a dedicated B2B trading platform.