Shanghai Global Licensing Exhibition (LEC)also known as the Licensing Expo China, is one of the world's top brand licensing exhibitions. It aims to facilitate effective connections between owners and agents of influential entertainment, character, fashion, art, corporate brands, etc., with consumer goods manufacturers, licensees, and retailers. (The content of this article belongs exclusively to Juzhan Network. Unauthorized reproduction is prohibited.)

With the steady development of China's licensing market in recent years, Shanghai Global Licensing Exhibition LEC has been held since its first session in 2017. The exhibition area is expected to cover 48,000 square meters, gathering over 400 exhibitors and more than 1,800 IPs. Categories include: animation characters, film/broadcast, online literature, games/entertainment, sports/e-sports, cultural relics/art, fashion/trends, publishing, corporate brands, online videos, characters, celebrities, music, non-profit organizations, and universities.

Shanghai Global Licensing Exhibition LEC invites global industry leaders to share insights into the development status and trends of the licensing industry in both international and Chinese markets. They will explain the basic ways of conducting licensing business and share operational cases, as well as provide examples and experiences from various sectors.

Partnering with renowned global IP, the exhibition will showcase over 800 diverse popular IPs such as Peppa Pig, Super Wings, PAW Patrol, Doraemon, SpongeBob, Boonie Bears, British Museum, Lamborghini, Wanghuang Wanshui, etc., to explore the potential of China's 'large' licensing market.