China Shenzhen Licensing & Derivative Products Exhibition (Licensing CHINA) evolved from the animation IP licensing area of the Guangzhou Toy Fair, which was first held in 1989 and is the oldest toy fair in China, with its scale expanding year by year. In 2010, the organizer began to hold the Guangzhou Children's Vehicle Fair simultaneously. In recent years, the number of brand exhibitors has increased year by year. The three fairs officially moved to Shenzhen to be held starting in 2020 and were renamed respectively as the International Toys & Education Products (Shenzhen) Fair, the International Children's Vehicles & Baby & Child Products (Shenzhen) Fair, and the International Licensing & Derivative Products (Shenzhen) Exhibition (abbreviated as: Shenzhen Toy Fair, Shenzhen Children's Vehicle Fair, and Shenzhen International Licensing Exhibition). They cover various licensed IPs, all categories of toys, and infant and child products.

China Shenzhen Licensing & Derivative Products Exhibition(Licensing CHINA) is held concurrently with the Shenzhen Toy Fair and the Shenzhen Baby & Child Fair. It showcases IP images, seeks licensing opportunities, collaborates across industries, exchanges industry information, and further promotes the development of the Chinese licensing market.

The organizer will continue to provide good service and increase promotional efforts, widely inviting multi-channel buyers, especially e-commerce and cross-industry buyers, to attend the fair for procurement. This change in time and space will completely solve the past problem of insufficient booth supply, providing the industry with a better exhibition, communication space, and a more diversified business platform. (The content of this article is the property of JuZhan Network, unauthorized forwarding is prohibited.)

The Shenzhen International Licensing & Derivative Products Exhibition (Licensing CHINA) will greatly promote the integration of licensed brands with traditional toy manufacturing and service industries, helping enterprises to transform and upgrade, and also promoting the cultural and creative development of the Greater Bay Area, bringing more licensed derivative products to the consumer market.