The Hong Kong Licensing Show is one of the leading trade fairs in Asia dedicated to licensing. It serves as a one-stop platform connecting global licensors, brands, licensees, licensing agents, and traders, facilitating cross-sector business collaborations.

Held concurrently with the Asia Licensing Forum (ALC), the Hong Kong Licensing Show brings together international representatives from the licensing industry to share insights, enabling the industry to grasp the latest trends and opportunities in the licensing market. The Asia Licensing Forum invites industry leaders such as 1011 SIPTEA, Animoca Brands, Art Story, BBS Records (the world's first Chinese music NFT), International Licensing Industry Association, Mr. M Entertainment Limited, Semk Products Limited (B-Duck), Xurui Cultural Media Co., Ltd. (script杀授权), and The Smiley Company, to discuss key topics including non-fungible tokens (NFTs), metaverse, brand cross-over collaborations, art and cultural licensing, art technology, experiential entertainment, and licensing sustainability.

Approximately 30 licensing experts from around the world are invited to speak at the Hong Kong Licensing Show, providing a one-stop platform for individuals involved in licensing businesses (licensors, licensing agents, licensees, advertising and marketing agencies, brand builders, legal counsel, design professionals, etc.) to offer services related to new properties and licensing.

As Eastern culture gains increasing admiration in the West, brands and products with an Eastern flavor are receiving more attention. Licensing is the deepening and continuation of a brand, allowing cultural creativity to be realized in various products, achieving both intangible promotional and cultural dissemination effects as well as tangible revenue benefits, maintaining industrial development. The Hong Kong Licensing Show provides a professional and accessible trading platform for you to promote your cultural creativity and conduct business negotiations.