Beijing IP Licensing & Ecosystem Industry Expo (BIPE)

Themed "IP Empowerment & Cross-Industry Symbiosis", this edition of the Beijing IP Licensing & Ecosystem Industry Expo (BIPE) leverages Beijing's strategic position to fill the industrial ecosystem gap in Northern China. It serves as a deep-matching platform connecting IP copyright holders with manufacturing and retail enterprises. By building a full-chain closed loop of "licensor-agent-licensee", it breaks the fragmentation of the industry chain. The expo offers a one-stop hub for trend insights, resource matchmaking, new product launches, channel expansion, and business cooperation, leading the innovative development wave of the IP economy.

The expo features an "IP Inspiration Incubation Zone", showcasing top global IPs and innovative derivatives to provide a creative collision space for designers and studios. Attendees can closely observe the commercialization paths of hit IPs. Combined with the AIGC Tool Experience Zone, it explores the new "AI + IP Creation" model, facilitating original content production and cross-industry marketing incubation.

In 2025, China's IP economy is experiencing explosive growth driven by three key factors: Policy-wise, the State Council's "Several Economic Policies on Promoting High-Quality Cultural Development" combined with special support from Beijing, Zhejiang, and Shanghai fully activate full-chain IP development. Technology-wise, AI design tools and metaverse applications deeply empower the sector, spawning innovative formats like AR dolls and AI interactive toys, significantly boosting commercialization rates. Market-wise, the global IP toy market is projected to reach RMB 567.3 billion, with China and Southeast Asia leading regional growth. The strong purchasing power of Gen Z is driving explosions in anime, esports, and designer toy categories. Currently, per capita IP toy consumption in China stands at only RMB 53.6, less than 1/7 of the US, indicating substantial growth potential.

This edition is expected to attract 1,000 exhibitors, covering full-category IP resources including anime, gaming, film & television, cultural & museum arts, and trendy fashion, forming a comprehensive industry chain matchmaking platform.

Leveraging the industrial cluster advantages of the Beijing-Tianjin-Hebei region, BIPE precisely connects with key regional industries such as toys, electronics, footwear & apparel, and daily necessities. It facilitates the deep integration of IP with the real economy, providing enterprises with one-stop resource matching opportunities and significantly enhancing the efficiency of IP commercialization cooperation.