Shanghai International Brand Licensing Exhibition – China Licensing ExpoCLE

The Shanghai International Brand Licensing Exhibition–China Licensing Expo(commonly known as CLE) is Asia’s largest and most influential professional licensing trade show.It has been organized by the China Toy and Juvenile Products Association since 2007 and is widely regarded as the premier business platform for launching licensing initiatives in the Chinese market.This event provides leading domestic and international IP licensors with opportunities to engage in face-to‑face, in‑depth discussions with top manufacturers and retailers across a wide range of industries.(Copyright of this content belongs to Poly-Expo; unauthorized reproduction is prohibited.)

The Shanghai International Brand Licensing Exhibition–China Licensing Expo CLEsees its professional visitor numbers grow significantly each year.Attendees come from sectors including toys, baby products, apparel, home textiles, stationery, accessories, fast-moving consumer goods, consumer electronics, and shopping mall visual merchandising—covering the entire spectrum of licensed product categories.Concurrently, the exhibition hosts numerous on-site events, such as the China Brand Licensing Summit Forum, specialized licensing seminars, training sessions under the China Brand Licensing Elite Academy, and the China Licensing Golden Star Awards ceremony.These activities highlight emerging trends, innovative approaches, and new business models in the licensing industry, address key topics of widespread interest, provide guidance for newcomers, and recognize outstanding companies, IP characters, and premium licensed products.

Past editions of the expo have featured many renowned domestic and international licensing players:including global licensing giants such as Universal Pictures, Hasbro, Mattel, Turner, IMG, and CLICK,as well as leading Chinese firms like Huayi Brothers, Alpha Animation, Xinchuanghua, Yizhouren, and Hongfang.Notably, companies like Universal Pictures and Turner have designated the China Licensing Expo as their sole licensing trade show in Asia.In addition, nearly 40% of exhibitors are newcomers, representing such prominent names as Huayi Brothers, Turner, LINE FRIENDS, Sanrio, and iQIYI.The China International Brand Licensing Expo CLEis dedicated to bringing together domestic and international leaders in brand licensing, with the aim of fostering the healthy and sustainable development of the licensing sector in China in a more comprehensive and professional manner.