The Shanghai International Brand Licensing Fair - China Licensing Expo (China Licensing Expo, abbreviated as CLE) is the largest and most influential professional licensing trade fair in Asia. Initiated by the China Toy and Baby Products Association in 2007, it is recognized as the best business platform for conducting licensing business in the Chinese market. It provides face-to-face in-depth communication opportunities for the most influential and hottest IP licensing projects with outstanding manufacturers and retailers from various industries. (The content of this article belongs to JuZhan Network. Unauthorized forwarding is prohibited.)

The number of professional visitors at the Shanghai International Brand Licensing Fair - China Licensing Expo (CLE) has been significantly increasing every year. The industries represented by the audience include toys, baby products, clothing, home textiles, stationery, jewelry, fast-moving consumer goods, electronic consumer goods, and mall decorations, covering the full range of licensed categories. In addition to hosting numerous on-site activities each year, such as the China Brand Licensing Summit Forum, China Brand Licensing Special Seminar, China Brand Licensing Elite Academy Training, and the China Licensing Golden Star Award, these activities focus on new trends, new playstyles, and new models in the licensing industry, discussing popular topics of concern in the licensing industry, answering questions for newcomers in the licensing industry, and recognizing outstanding enterprises, IP images, and excellent licensed products.

At the Shanghai International Brand Licensing Fair - China Licensing Expo (CLE), there have been many well-known domestic and international licensed companies over the years, including Universal Studios, Hasbro, Mattel, Turner, IMG, CLICK, and other leading international brand licensing companies, as well as Huayi Brothers, Aofei, Xin Chuanghua, Yi Zhou Ren, and Red纺等国内优秀授权企业。其中环球影业、特纳等公司更将中国授权展定位为在亚洲参加的唯一授权类展会。此外，展会新展商比例高达40%，例如华谊兄弟、特纳、LINE FRIENDS、Sanrio、爱奇艺等。 The Shanghai International Brand Licensing Fair - China Licensing Expo (CLE) aims to gather leading domestic and international brand licensing companies to promote the healthy development of the licensing industry in China in a more comprehensive and professional manner.