China (Shanghai) International Baking ExhibitionBakery China

Bakery China, the Shanghai International Bakery Exhibition, is one of the world’s leading trade shows for bakery products and services.Founded in 1997, it serves as a premier international business platform for the entire bakery industry value chain in the Asia-Pacific region, consistently ranking among the largest global exhibitions dedicated to bakery products and services. The event provides a forum for sharing innovative ideas among global baking industry leaders, professionals, and practitioners across all segments of the sector, driving advancements in research and development, manufacturing, distribution, and related services, while fostering the comprehensive growth of China’s bakery and confectionery industries.

Bakery China remains committed to establishing a comprehensive business exchange platform that promptly reflects industry developments, addresses market needs, identifies emerging trends, and captures evolving consumer preferences. This edition will set a new record, with an overall exhibition space exceeding 320,000 square meters. Nearly 2,276 brand-name companies from close to 30 countries and regions will showcase tens of thousands of products, attracting over 400,000 professional visitors from more than 130 nations worldwide.

As an international platform designed to bring together global expertise and business opportunities, showcase the global landscape of bakery industry development, and promote industrial upgrading and high-quality growth, Bakery China leverages a well‑structured upstream–downstream supply chain. It maintains close collaboration with government agencies and industry associations worldwide, organizing activities such as sectoral exchanges, business matchmaking, competitive events, forums, and technical demonstrations. Through continuous internationalization, the show supports enterprises in expanding their global reach, facilitating business connections, enabling cross‑border trade, and strengthening multilateral cooperation.

As the world’s largest specialized exhibition for the bakery industry and the preferred gateway into China—the country with the greatest potential for bakery market expansion—Bakery China draws participation from numerous distinguished companies and brands globally. More than 20% of these international exhibitors hail from powerhouse baking nations, including Germany, France, Italy, the United States, Belgium, the Netherlands, Switzerland, Austria, Sweden, Denmark, Australia, Canada, Japan, South Korea, Thailand, Malaysia, Turkey, Singapore, and others.

Bakery China will introduce new zones dedicated to independent bakery brands and franchise networks, reflecting current industry trends and consumer preferences. These initiatives aim to guide enterprises toward future-oriented strategies, help the bakery and confectionery sectors meet the diverse needs of different settings and demographics, and provide convenient on‑site purchasing opportunities for professional buyers.

（All content herein is copyrighted by Jufair; unauthorized reproduction prohibited.）